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Space Compression of E-commerce in Rural Areas and Its Value: Case Study

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The Internet Society in China

Part of the book series: Sociology, Media and Journalism in China ((SMJC))

Abstract

By means of the information network technology, rural e-commerce has broken the previous spatial barrier to a certain extent and achieved the new regional value of the rural area. As an increasing number of farmers are joining the e-commerce platform to be engaged in the online retail of agricultural products, the space compression has led to the competition in the public space. Consequently, the e-commerce platform that controls the rules of the game and the capability of traffic distribution and spatial agglomeration becomes the major beneficiary of the value of space compression. Characterized by the constant updates of information and space and unlimited appreciation, the space compression of e-commerce constitutes a continuous process of space value production.

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Notes

  1. 1.

    Ali Research, Research Report on Online Consumption in Rural Areas (2015), http://i.aliresearch.com/file/20150716/20150716133856.pdf.

  2. 2.

    The Sales Volume of Ten Major E-commerce Platforms May Exceed 80 Billion in “Singles Day”, “Economic Information Daily”, 20131112; Cheng Jie, The Transaction Volume of E-commerce in Singles Day Reaches 91.2 Billion, with the Maximum Record of 85.900 Transactions per Second, “Beijing Youth Daily”, 20151112.

  3. 3.

    Ali Research, Research Report on Online Consumption in Rural Areas (2015), http://i.aliresearch.com/file/20150716/20150716133856.pdf.

  4. 4.

    [GER] Karl Marx, Capital (Chinese Edition), Page 138, Nanjing, Yilin Press, 2014.

  5. 5.

    Richard D. Wolff, “Review: The Limits to Capital. By David Harvey. Chicago: The University of Chicago Press, 1982,” Economic Geography, 1984, 60 (1), pp. 8185.

  6. 6.

    Gordon L. Clark, “Review: The Limits to Capital. David Harvey. Chicago: The University of Chicago Press, 1982. xi and 478 pp,” Annals of the Association of American Geographers, 1983,73 (3), pp. 447–449.

  7. 7.

    [US] David Harvey, The Condition of Postmodernity: An Inquiry into the Origins of Cultural Change: Page 367–368, Beijing, The Commercial Press, 2013.

  8. 8.

    [US] David Harvey, The Condition of Postmodernity: An Inquiry into the Origins of Cultural Change: Page 300, Beijing, The Commercial Press, 2013.

  9. 9.

    Löw, Martina, “The Constitution of Space the Structuration of Spaces Through the Simultaneity of Effect and Perception,” European Journal of Social Theory, 2008, 11 (1), pp. 2549.

  10. 10.

    Quoted from [US] Mark Gottdiener, Social Production in Urban Space (2nd Edition), Page 98, Nanchang, Jiangxi Education Publishing House, 2014.

  11. 11.

    Quoted from [US] Mark Gottdiener, Social Production in Urban Space (2nd Edition), Page 193–194, Nanchang, Jiangxi Education Publishing House, 2014.

  12. 12.

    [US] David Harvey, The Condition of Postmodernity: An Inquiry into the Origins of Cultural Change: Page 354–358, Beijing, The Commercial Press, 2013.

  13. 13.

    The real names of the interviewees are not revealed in this article to protect their privacy. The figure “20150625” in the parentheses represents the time of interview, that is, June 25, 2015, in this case. The same below.

  14. 14.

    Summary of Bainiu Village E-commerce in 2014, provided by Bainiu Village E-commerce Association.

  15. 15.

    Ali Research, Research Report on Taobao Villages in China (2014), http://i.aliresearch.com/img/20141223/20141223163126.pdf.

  16. 16.

    Liu Yan, Xia Yu, The Mode for Express Enterprises to Participate in Circulation of Agricultural Products in China, “China Business and Market”, 2015 (10).

  17. 17.

    Ali Research, Research Report on Online Consumption in Rural Areas (2015), http://i.aliresearch.com/file/20150716/20150716133856.pdf.

  18. 18.

    Liang Qi, Spatial Economics: Past, Present and Future, referring to [JP] Fujita Masahisa, [US] Paul Krugman, [UK] Anthony Venables, The Spatial Economy, Beijing, China Renmin University Press, 2012.

  19. 19.

    [US] Mike Moran, Bill Hunt, Search Engine Marketing – Driving Search Traffic to Your Company’s Web Site, Page 135–136, Beijing, Publishing House of Electronics Industry, 2007.

  20. 20.

    [UK] Anthony Giddens, The Consequences of Modernity, Page 16–17, Nanjing, Yilin Press, 2011.

  21. 21.

    [UK] Anthony Giddens, Modernity and Self-identity, Page 19, Beijing, SDX Joint Publishing Company, 1998.

  22. 22.

    [UK] Anthony Giddens, The Consequences of Modernity, Page 14, Nanjing, Yilin Press, 2011.

  23. 23.

    Lin’an Agriculture and Rural Area Affairs Office, Special Work Report: Lin’an Rural E-commerce Integrates the Distinctive Industry and Realizes “Five New Breakthroughs”, 20151022.

  24. 24.

    Huang Ruo, E-commerce Review, Page 7–15, Beijing, Publishing House of Electronics Industry, 2014.

  25. 25.

    [US] David Harvey, The Condition of Postmodernity: An Inquiry into the Origins of Cultural Change: Page 300, Beijing, The Commercial Press, 2013.

  26. 26.

    Quoted from Zhang Yibing, Against Jean Baudrillard – Collapse Order of a Postmodernity Academic Myth, Page 424, Beijing, The Commercial Press, 2009.

  27. 27.

    Baudrillard, Jean, The Vital Illusion, Ed. Julia Witwer, New York, Columbia University Press, 2000, pp. 6566.

  28. 28.

    Arva, Eugene L., “Writing the Vanishing Real: Hyperreality and Magical Realism,” Journal of Narrative Theory, 2008, 38 (1).

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Author information

Authors and Affiliations

  1. Public Administration, Hohai University, Nanjing, China

    Zhanpeng Shao

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  1. Zhanpeng Shao
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Editors and Affiliations

  1. Renmin University of China, Beijing, China

    Shaojie Liu

  2. Central University of Finance and Economics, Beijing, China

    Jianmin Wang

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Shao, Z. (2020). Space Compression of E-commerce in Rural Areas and Its Value: Case Study. In: Liu, S., Wang, J. (eds) The Internet Society in China. Sociology, Media and Journalism in China. Palgrave Macmillan, Singapore. https://doi.org/10.1007/978-981-13-8237-6_3

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  • DOI: https://doi.org/10.1007/978-981-13-8237-6_3

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  • Publisher Name: Palgrave Macmillan, Singapore

  • Print ISBN: 978-981-13-8236-9

  • Online ISBN: 978-981-13-8237-6

  • eBook Packages: Social SciencesSocial Sciences (R0)

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