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Target Marketing Using Feedback Mining

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Advances in Computational Intelligence

Abstract

The objective of this paper is to set the strategic planning on upcoming products using partitional clustering algorithms. Extensive experiments have been conducted on the proposed algorithm to establish our claims. The experiments performed on synthetic and real datasets showed the effectiveness of our proposed algorithm.

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Correspondence to Ritesh Kumar .

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Kumar, R., Bishnu, P.S. (2020). Target Marketing Using Feedback Mining. In: Sahana, S., Bhattacharjee, V. (eds) Advances in Computational Intelligence. Advances in Intelligent Systems and Computing, vol 988. Springer, Singapore. https://doi.org/10.1007/978-981-13-8222-2_8

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