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Ethics, Social Responsibility and Sustainability in Marketing pp 65–81Cite as

Analyzing the Effect of Corporate Social Responsibility Perception on Organizational Identification from Employee Perspective

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Abstract

Organizational identification is a basic element of an employee’s connection to the organization. In the literature, organizational identification has been taken up with many concepts. The aim of this chapter is to debate the impact of corporate social responsibility on organizational identification. CSR cares for social benefit on a voluntary basis. The benefits of organizational identity and identification cannot be denied because employees who identify themselves with their organization also endeavor to implement the voluntary efforts made by their organization. It is widely accepted that corporate social responsibility activities play an important role in increasing the employees’ organizational identification. In the scope of the research, a survey study has been conducted with employees working in public and private sectors in Istanbul. The results of this research show that corporate social responsibility (CSR) activities explain the employees’ organizational identification. In addition, it has been determined that the employees’ CSR perceptions differ according to demographic specifications and seniority, but they do not differ according to age, gender, and position.

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Authors and Affiliations

  1. Faculty of Economics and Administrative Sciences, Yıldız Technical University, Davutpaşa, Esenler, Istanbul, Turkey

    Halil Emre Akbaş, Serdar Bozkurt, Sadiye Oktay & Semih Yılmazer

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  1. Halil Emre Akbaş
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  2. Serdar Bozkurt
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  3. Sadiye Oktay
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Correspondence to Halil Emre Akbaş .

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  1. Faculty of Economics, Administrative and Social Sciences, Bahçeşehir University, Beşiktaş, Istanbul, Turkey

    Ipek Altinbasak-Farina

  2. Faculty of Management, Istanbul Technical University, Istanbul, Turkey

    Sebnem Burnaz

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Akbaş, H.E., Bozkurt, S., Oktay, S., Yılmazer, S. (2019). Analyzing the Effect of Corporate Social Responsibility Perception on Organizational Identification from Employee Perspective. In: Altinbasak-Farina, I., Burnaz, S. (eds) Ethics, Social Responsibility and Sustainability in Marketing. Accounting, Finance, Sustainability, Governance & Fraud: Theory and Application. Springer, Singapore. https://doi.org/10.1007/978-981-13-7924-6_4

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