Analysis of Media Advertisements of Funeral Services Companies



The funeral industry is a business sector that essentially involves a sangjo firm’s provision of funeral services to its customers for a financial return. Profit-making out of the emotionally charged service makes the industry somewhat different from other business sectors. A degree of competition between the firms stimulates the continuing development of the industry to provide customers with better services. The competition in itself is not considered problematic, but the level of heated competition is. The competition necessarily involves advertising products to persuade customers to choose a particular product over another. How a sangjo firm goes about promoting its products reflects the given socio-cultural context, technologies used in the sangjo industry, and the given cultural traditions that are embedded in the industry.


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© Springer Nature Singapore Pte Ltd. 2019

Authors and Affiliations

  1. 1.School of Media, Film and JournalismMonash UniversityCaulfield EastAustralia

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