Abstract
In the present scenario, social media marketing plays an important role to develop business activity. Enhancements in social media marketing are supported by information communication technology which gives a pace to develop a new era of marketing and business. The combination of ICT and SMM provides a comfort to show positive involvement in the marketing and acts according to the scenario. The development of Internet and 4G technologies boosts social media in the direction of price control in respect of specified product and services. These circumstances are a firm base for small-scale industries and entrepreneurship development. The present study tries to provide an insight of information communication technology in the favor of development of social media marketing in India.
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Gaur, S., Sharma, L., Pandya, D.D. (2019). A Perception of ICT for Social Media Marketing in India. In: Peng, SL., Dey, N., Bundele, M. (eds) Computing and Network Sustainability. Lecture Notes in Networks and Systems, vol 75. Springer, Singapore. https://doi.org/10.1007/978-981-13-7150-9_52
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DOI: https://doi.org/10.1007/978-981-13-7150-9_52
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