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Analyzing Airbnb Customer Experience Feedback Using Text Mining

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Big Data and Innovation in Tourism, Travel, and Hospitality

Abstract

The objective of this chapter is to present a case of text mining on Airbnb user reviews to analyze and understand various aspects that drive customer satisfaction. The study can be extended further to discover segmentation and targeting of spaces that can take customer satisfaction to the next level and can also consider possibilities of geography specific, travel and purpose specific guest and host requirements. We are trying to gain insights about the challenges faced by customers in sharing economy along with ways to develop “super hosts”. Thus, this work will try to advance our understanding about tourism and hospitality industry by presenting a case of big data analyses on Airbnb user reviews.

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Correspondence to George Joseph .

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Appendices

Appendices

See Figs. 10.1, 10.2, 10.3, 10.4, 10.5, 10.6, 10.7, 10.8 and 10.9.

Fig. 10.1
figure 1

Aspects Polarity

Fig. 10.2
figure 2

Positive Aspects Example set

Fig. 10.3
figure 3

Negative Aspects Example Set

Fig. 10.4
figure 4

Positive Aspects graph

Fig. 10.5
figure 5

Negative Aspects graph

Fig. 10.6
figure 6

Aspects Stacked

Fig. 10.7
figure 7

Correlation Matrix

Fig. 10.8
figure 8

Positive Correlation Sample-Facilities

Fig. 10.9
figure 9

Negative Correlation Sample-Facilities

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Joseph, G., Varghese, V. (2019). Analyzing Airbnb Customer Experience Feedback Using Text Mining. In: Sigala, M., Rahimi, R., Thelwall, M. (eds) Big Data and Innovation in Tourism, Travel, and Hospitality. Springer, Singapore. https://doi.org/10.1007/978-981-13-6339-9_10

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