Skip to main content
SpringerLink
Log in
SpringerLink
Log in

The Effectiveness of Advertising Media Channels in Encouraging Travel to a Post-disaster Destination: A Case in Japan

  • Chapter
  • First Online:
Japan Study as a Public Good in Asia

Part of the book series: SpringerBriefs in Economics ((BRIEFSKUSSRS))

Abstract

The aim of this study is to explore the role of advertising on market confidence recovery, which is defined as regaining the intention of potential tourists to visit (visit intention) a post disaster destination. In particular, We will focus on the impact of different types of media advertisements on visit intention to a  post-disaster destination, as well as the interactive impact of destination image on visit intention, by comparing the situation in severely damaged regions with other regions of Japan after the 2011 Great East Japan Earthquake.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 39.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  • Ashley C (2005) Facilitating pro-poor tourism with the private sector, Lessons learned from “Pro-Poor Tourism Pilots in Southern Africa.” Overseas Development Institute working paper 257, London

    Google Scholar 

  • Becken S, Hughey KFD (2013) Linking tourism into emergency management structures to enhance disaster risk reduction. Tour Manag 36:77–85

    Article  Google Scholar 

  • Byun J, Jang SS (2015) Effective destination advertising: matching effect between advertising language and destination type. Tour Manag 50:31–40

    Article  Google Scholar 

  • Chang HH, Chen SW (2008) The impact of online store environment cues on purchase intention: trust and perceived risk as a mediator. Online Inf Rev 32(6):818–841

    Article  Google Scholar 

  • Chew EYT, Jahari SA (2014) Destination image as a mediator between perceived risks and revisit intention: a case of post-disaster Japan. Tour Manag 40:382–393

    Article  Google Scholar 

  • Crompton JL (1979) An Assessment of the image of Mexico as a vacation destination and the influence of geographical location upon that image. J Travel Res 17(4):18–23

    Article  Google Scholar 

  • de Sausmarez N (2007) The potential for tourism in post-crisis recovery: Lessons from Malaysia’s experience of the Asian financial crisis. Asia Pacific Bus Rev 13(2):277–299

    Article  Google Scholar 

  • Enders W, Sandler T, Parise GF (1992) An econometric analysis of the impact of terrorism on tourism. Kyklos 45(2):531–554

    Article  Google Scholar 

  • Fakeye PC, Crompton JL (1991) Image differences between prospective, first-time, and repeat visitors to the Lower Rio Grande Valley. J Travel Res 30(2):10–16

    Article  Google Scholar 

  • Fodness D, Murray B (1999) A model of tourist information search behavior. J Travel Res 37(3):220–230

    Article  Google Scholar 

  • Huang YC, Tseng YP, Yiap LC (2012) Image recovery of the resurrected seashore city–New Orleans Louisiana. J Coastal Res 29(2):430–437

    Article  Google Scholar 

  • Martínez-Ruiz MP Izquierdo-Yusta A, Olarte-Pascual C, Reinares-Lara E (2017) Do affective variables make a difference in consumers behavior toward mobile advertising? Frontiers in Psychology. https://doi.org/10.3389/fpsyg.2016.02018

  • Nishiguchi M (2012) Inbound tourism after earthquake disaster from a marketing point of view. JAFIT Int Tourism Rev 91–96

    Google Scholar 

  • Petty RE, Cacioppo JT, Schumann D (1983) Central and peripheral routes to advertising effectiveness: the moderating role of involvement. J Consumer Res 10(2):135–146

    Article  Google Scholar 

  • Ryu K, Bordelon BM, Pearlman DM (2013) Destination-image recovery process and visit intentions: lessons learned from Hurricane Katrina. J Hospitality Marketing Manage 22(2):183–203

    Article  Google Scholar 

  • Sayira T, Andrews H (2016) Impacts of crises and communication media on place image: a case study of Chilas, Pakistan. J Destination Marketing Manage 5(4):351–360

    Article  Google Scholar 

  • Spencer DM (2013) Effectiveness of intra-destination television advertising of tourist attractions and facilities. J Destination Marketing Manage 2(3):155–164

    Article  Google Scholar 

  • Stepchenkova S, Mills JE (2010) Destination image: a meta-analysis of 2000–2007 research. J Hospitality Marketing Manage 19(6):575–609

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Xihua University, Chengdu, China

    Mei Huang

Authors
  1. Mei Huang
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Mei Huang .

Rights and permissions

Reprints and permissions

Copyright information

© 2019 The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.

About this chapter

Check for updates. Verify currency and authenticity via CrossMark

Cite this chapter

Huang, M. (2019). The Effectiveness of Advertising Media Channels in Encouraging Travel to a Post-disaster Destination: A Case in Japan. In: Japan Study as a Public Good in Asia. SpringerBriefs in Economics(). Springer, Singapore. https://doi.org/10.1007/978-981-13-6336-8_7

Download citation

  • DOI: https://doi.org/10.1007/978-981-13-6336-8_7

  • Published:

  • Publisher Name: Springer, Singapore

  • Print ISBN: 978-981-13-6335-1

  • Online ISBN: 978-981-13-6336-8

  • eBook Packages: Economics and FinanceEconomics and Finance (R0)

Publish with us

Policies and ethics

Search

Navigation