Keys to Effective Journalism in the Multimedia Era

Abstract

Multimedia journalism is about more than multimedia. It is not enough to learn how to create interactive graphics, slide shows, timelines, data visualizations and embedded documents. You need to learn how to perfect your journalism skills so you can maximize your effectiveness as a multimedia practitioner.

Professional Advice

In every society, relationships matter. In journalism, just as in life, relationships matter. You need to build relationships and connect with people.

—Richard Collins, Texas publisher, educational entrepreneur and philanthropist

Richard Collins (Photo reproduced with permission)

Bibliographical Note

This textbook has been a collaborative process spanning five years. Many of the sources quoted in the book were guest speakers or visiting professors in the Global Business Journalism Program at Tsinghua University. Some of the sources joined the author as panelists or fellow speakers at academic conferences. Others agreed to interviews or exchanged views by email or social media. A few citations are taken from lectures delivered by previous Global Business Journalism Program visiting professors, specifically former co-director James Breiner. The author is grateful to all of these individuals for their participation and contributions to this book.

The following bibliography focuses on printed and online material cited by the author in his text. In our increasingly digital world, many of the sources are from websites and not printed material. Every attempt has been made to clearly state the original source of the material. Special thanks to Bertha Wang Xiaoyu for her work on this bibliography.