Abstract
The genesis of this book was to bring together learnings from the For-Profit world and academic research and to apply these to the challenges of the For-Purpose organisation. The two authors came from these different worlds. One from the For-Purpose world, while the other from the For-Profit world. They used different languages and had different perceptions of how the other world worked. This chapter sets out to create a nomenclature across both worlds to act as a translation tool. The organisation diagrams provide a comparison of the words used in the For-Profit world and collate these to the ones used in the For-Purpose world. There is also an explanation of the book’s title Giving Hope to show the difference between the thinking and approaches used in the two worlds.
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Reference
Grant, A. 2008. Employees without a cause: The motivational effects of prosocial impact in public service. International Public Management Journal, Vol. 11, pp. 48–66.
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Roe, R., Dalton, P. (2019). When Profit and Purpose Combine. In: Giving Hope: The Journey of the For-Purpose Organisation and Its Quest for Success. Palgrave Macmillan, Singapore. https://doi.org/10.1007/978-981-13-6145-6_3
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DOI: https://doi.org/10.1007/978-981-13-6145-6_3
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Publisher Name: Palgrave Macmillan, Singapore
Print ISBN: 978-981-13-6144-9
Online ISBN: 978-981-13-6145-6
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