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Qualitative Consumer and Marketing Research pp 23–49Cite as

Asian Consumption and Marketing

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Abstract

Globalization has expanded boundaries of development from a dominant focus on the developed to the developing markets and from the generally Western-centric to the other economies such as the Asian market.

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    Krittinee Nuttavuthisit

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Nuttavuthisit, K. (2019). Asian Consumption and Marketing. In: Qualitative Consumer and Marketing Research. Springer, Singapore. https://doi.org/10.1007/978-981-13-6142-5_2

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