Changing Platformativity of China’s Female Wanghong: From Anni Baobei to Zhang Dayi

  • Jian XuEmail author
  • Xinyu Zhao


The chapter studies China’s representative female wanghong (Internet celebrities) in the last two decades. By examining their ‘gender performativity’ for fame and stardom on different digital media platforms, from BBS, blog, social media site to live-streaming platform, as well as the social-cultural-political implications of their performativity, we propose to understand female wanghong as micro-celebrities who practice gender ‘platformativity’, platform-enabled performativity; as carnival in China’s cyberspace; and as online youth culture and digital economy subject to the state and capital powers. A gendered perspective to study China’s Internet celebrity will not only bring the gender issue into the study of China’s celebrity culture, but also into the study of China’s Internet culture, history and politics.


Internet celebrity Wanghong China Platformativity Carnival Governance 


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© The Author(s) 2019

Authors and Affiliations

  1. 1.School of Communication and Creative ArtsDeakin UniversityBurwoodAustralia
  2. 2.School of Humanities and Social SciencesDeakin UniversityBurwoodAustralia

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