Skip to main content
SpringerLink
Log in
Book cover

Advances in Graphic Communication, Printing and Packaging pp 335–342Cite as

Application of Augmented Reality in Product Package with Quick Response Code

  • Conference paper
  • First Online:

Part of the book series: Lecture Notes in Electrical Engineering ((LNEE,volume 543))

Abstract

Users understand a product usually need to open its packaging, control product manuals to understand the function and usage of the product. However, through the use of Augmented Reality (AR) technology and some computer 3D modelling techniques into Quick Response Code (QR Code) on product packaging, a virtual product model can be constructed by scanning a QR Code with a mobile phone without disassembling the package can understand the appearance, function and use of the product. This article aims to study the market value of the technology and its technical means. Meanwhile, its advantages are discussed in packing.

This is a preview of subscription content, log in via an institution.

Chapter
USD   29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD   169.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Hardcover Book
USD   219.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Learn about institutional subscriptions

References

  1. Haydar, M., Roussel, D., Otmane, S., & Mallem, M. (2011). Virtual and augmented reality for cultural computing and heritage: A case study of virtual exploration of underwater archaeological sites. Virtual Reality, 15(4), 311–327.

    Article  Google Scholar 

  2. Zhai, L.-L., Wang, Y.-T., Yang, J., & Liu, Y. (2012). Research on mobile augmented reality system based on ARcode. Computer Engineering, 38(10), 247–249.

    Google Scholar 

  3. Gui, Z.-W., Wang, Y.-T., Liu, Y., & Chen, J. (2014). Study on the application of two-dimensional code in mobile augmented reality. Journal of Computer-Aided Design & Computer Graphics, 26(1), 34–39.

    Google Scholar 

  4. Gammer, N., Cherrett, T., & Gutteridge, C. (2013). Disseminating real-time bus arrival information via QRcode tagged bus stops: A case study of user take-up and reaction in Southampton, UK. Journal of Transport Geography, 34, 254–261.

    Article  Google Scholar 

  5. Yang, Y.-X. (2013). Applications of two-dimensional code in academic journals. Acta Editologica, 25(4), 374–376.

    Google Scholar 

  6. Guo, J., & Du, W.-C. (2017). Packaging information design based on AR technology. Packaging Engineering, 38(6), 26–29.

    Google Scholar 

  7. Xie, Q. (2017). Modern brand design packaging innovation based on AR technology. Packaging Engineering, 38(2), 60–63.

    Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Packaging and Printing Engineering Institute, Tianjin University of Science and Technology, Tianjin, China

    Haoming Li & Zhanjun Si

Authors
  1. Haoming Li
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Zhanjun Si
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Zhanjun Si .

Editor information

Editors and Affiliations

  1. China Academy of Printing Technology, Beijing, China

    Pengfei Zhao

  2. China Academy of Printing Technology, Beijing, China

    Yun Ouyang

  3. China Academy of Printing Technology, Beijing, China

    Min Xu

  4. China Academy of Printing Technology, Beijing, China

    Li Yang

  5. China Academy of Printing Technology, Beijing, China

    Yuhui Ren

Rights and permissions

Reprints and permissions

Copyright information

© 2019 Springer Nature Singapore Pte Ltd.

About this paper

Check for updates. Verify currency and authenticity via CrossMark

Cite this paper

Li, H., Si, Z. (2019). Application of Augmented Reality in Product Package with Quick Response Code. In: Zhao, P., Ouyang, Y., Xu, M., Yang, L., Ren, Y. (eds) Advances in Graphic Communication, Printing and Packaging. Lecture Notes in Electrical Engineering, vol 543. Springer, Singapore. https://doi.org/10.1007/978-981-13-3663-8_45

Download citation

  • DOI: https://doi.org/10.1007/978-981-13-3663-8_45

  • Published:

  • Publisher Name: Springer, Singapore

  • Print ISBN: 978-981-13-3662-1

  • Online ISBN: 978-981-13-3663-8

  • eBook Packages: EngineeringEngineering (R0)

Publish with us

Policies and ethics

Search

Navigation