Abstract
To study the reproducibility of brand color in Hi-Fi colorprinting. The paper begins from the ICC color management process. Through the comparison of the color gamut between seven colors Hi-Fi printing and four-color printing, the color conversion variation and by measuring the reproducibility of Hi-Fi color printing reproduction, the feasibility of the brand color reproduction in Hi-Fiprinting was analyzed and evaluated. The color gamut of Hi-Fi color printing is larger than four-color printing. The 95% cumulative relative frequency (CRF) value of the color conversion variation is 5.1 ∆E00 in Hi-Fi color printing. The Reproducible Pantone colors in Hi-Fi color printing are 81.3%. Both are better than four-color printing. The average color difference of Hi-Fi color printing is 2.6 ∆E00. This paper analyzed the feasibility of the reproducing brand colors in Hi-Fi color printing with data analysis and provides a reference on the brand colors reproduction for printing enterprise.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Heath, L. (2015). Brand color, predictability from design to production. In Printing Industry of America Color Management Conference, Phoenix, AZ.
Hao, W. (2010). Study on flexible printed version of the computer color matching system. Tianjin: Tianjin University of Science & Technology.
Wang, C. (2006). How to judge the color repeatability of spot color printing. Printing Field, 7, 45–47.
Tian, Q. (2015). Unconventional spot color copy of decoration image. Printing Field, 4, 44–47.
Sun, T. (2011). Research progress of Hi-Fi color printing technology. Guangdong Printing, (3), 18–19.
Liu, J. (2005). Some points of prepress process in spot color printing. Guangdong Printing, 2, 25–26.
http://www.color.org/registry/index.xalter. Accessed May 21, 2018.
Fraser, B., Murphy, C., & Bunting, F. (2005). Color management (H. Liu & Xue, et al., Trans.). Beijing: Publishing House of Electronics Industry (pp. 476–477).
Fraser, B., Murphy, C., & Bunting, F. (2005). Color management (H. Liu & Xue, et al., Trans.). Beijing: Publishing House of Electronics Industry (pp. 80–83).
Zhang, L., Zhang, M., & Xu, Y. (2010). Research on color difference in spot color printing. Packing Engineering, 10(19), 84–86.
Cheng, J., Liang, Z., & Liu, Y. (2016). Color principle and application. Culture Development Press, 51.
Acknowledgements
This study is funded by Green Platemaking and Standardization Laboratory for Flexography Printing (ZBKT201805).
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2019 Springer Nature Singapore Pte Ltd.
About this paper
Cite this paper
Liu, Y., Gu, P., Li, S. (2019). Research on Reproduction of Brand Colors Based on Hi-Fi Color Printing. In: Zhao, P., Ouyang, Y., Xu, M., Yang, L., Ren, Y. (eds) Advances in Graphic Communication, Printing and Packaging. Lecture Notes in Electrical Engineering, vol 543. Springer, Singapore. https://doi.org/10.1007/978-981-13-3663-8_23
Download citation
DOI: https://doi.org/10.1007/978-981-13-3663-8_23
Published:
Publisher Name: Springer, Singapore
Print ISBN: 978-981-13-3662-1
Online ISBN: 978-981-13-3663-8
eBook Packages: EngineeringEngineering (R0)