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Research on Reproduction of Brand Colors Based on Hi-Fi Color Printing

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Advances in Graphic Communication, Printing and Packaging

Part of the book series: Lecture Notes in Electrical Engineering ((LNEE,volume 543))

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Abstract

To study the reproducibility of brand color in Hi-Fi colorprinting. The paper begins from the ICC color management process. Through the comparison of the color gamut between seven colors Hi-Fi printing and four-color printing, the color conversion variation and by measuring the reproducibility of Hi-Fi color printing reproduction, the feasibility of the brand color reproduction in Hi-Fiprinting was analyzed and evaluated. The color gamut of Hi-Fi color printing is larger than four-color printing. The 95% cumulative relative frequency (CRF) value of the color conversion variation is 5.1 ∆E00 in Hi-Fi color printing. The Reproducible Pantone colors in Hi-Fi color printing are 81.3%. Both are better than four-color printing. The average color difference of Hi-Fi color printing is 2.6 ∆E00. This paper analyzed the feasibility of the reproducing brand colors in Hi-Fi color printing with data analysis and provides a reference on the brand colors reproduction for printing enterprise.

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Acknowledgements

This study is funded by Green Platemaking and Standardization Laboratory for Flexography Printing (ZBKT201805).

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Correspondence to Yan Liu .

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Liu, Y., Gu, P., Li, S. (2019). Research on Reproduction of Brand Colors Based on Hi-Fi Color Printing. In: Zhao, P., Ouyang, Y., Xu, M., Yang, L., Ren, Y. (eds) Advances in Graphic Communication, Printing and Packaging. Lecture Notes in Electrical Engineering, vol 543. Springer, Singapore. https://doi.org/10.1007/978-981-13-3663-8_23

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  • DOI: https://doi.org/10.1007/978-981-13-3663-8_23

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  • Publisher Name: Springer, Singapore

  • Print ISBN: 978-981-13-3662-1

  • Online ISBN: 978-981-13-3663-8

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