Abstract
Food has evolved from a basic form of survival to an expression of unique travel experience. The cultural beliefs and traditions of Meghalaya, a north-eastern state of India, are highlighted by the Khasi food. Because of this, people from outside Meghalaya are often intrigued and attracted towards it. Therefore, the chapter aims to identify the cultural significance of food at one end and explores the contribution of Khasi food in the tourism promotion for the region at another end. With these objectives, the researchers strive to understand the importance of food in branding destination with special reference to Asia. The chapter employs the exploratory approach to collect information using different secondary sources to identify and explain the link among food, culture and tourism.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Almerico, G. M. (2014). Food and identity: Food studies, cultural and personal identity. Journal of International Business and Cultural Studies, 8, 1–7.
Barilla Center for Food and Nutrition. (2009). The cultural dimension of food. Retrieved from https://www.barillacfn.com/m/publications/pp-cultural-dimension-of-food.pdf
Bjork, P., & Kauppinen-Raisanen, H. (2016). Local food: A source for destination attraction. International Journal of Contemporary Hospitality Management, 28(1), 177–194.
Boutaud, J. J., Becut, A., & Marinescu, A. (2016). Food and culture. Cultural patterns and practices related to food in everyday life. Introduction. International Review of Social Research, 6(1), 1–3.
Chiaro, D., & Rossato, L. (2015). Food and translation, translation and food. The Translator, 21(3), 237–243. https://doi.org/10.1080/13556509.2015.1110934.
Chung, H.-K., Yang, H. J., Shin, D., & Chung, K. R. (2016). Aesthetics of Korean foods: The symbol of Korean culture. Journal of Ethnic Foods, 3, 178–188.
du Rand, G. E., & Heath, E. (2006). Towards a framework for food tourism as an element of destination marketing. Current Issues in Tourism, 9(3), 206–234.
Everett, S., & Aitchison, C. (2008). The role of food tourism in sustaining regional identity: A case study of Cornwall, South West England. Journal of Sustainable Tourism, 16(2), 150–167.
Fischler, C. (1988). Food, self and identity. Social Science Information, 27(1), 275–292.
Fox, R. (2014). Food and eating: An anthropological perspective. Oxford: Social Issues Research Centre.
Frochot, I. (2003). An analysis of regional positioning and its associated food images in French tourism regional brochures. Journal of Travel and Tourism Marketing, 14(3/4), 77–96.
Garibaldi, R., & Pozzi, A. (2018). Creating tourism experiences combining food and culture: An analysis among Italian producers. Tourism Review, 73(2), 230–241.
Getz, D., Robinson, R., Andersson, T., & Vujicic, S. (2014). Foodies and food tourism. Oxford: Goodfellow.
Hashimoto, A., & Telfer, D. (2006). Selling Canadian culinary tourism: Branding the global and the regional product. Tourism Geographies, 8, 31–55.
Hedge, S., Yenagi, N. B., & Kasturiba, B. (2013). Indigenous knowledge of the traditional and qualified ayurveda practitioners on the nutritional significance and use of red rice in medications. Indian Journal of Traditional Knowledge, 12(3), 506–511.
Henderson, J. C. (2004). Food as a tourism resource: A view from Singapore. Tourism Recreation Research, 29(3), 69–74.
Horng, J. S., & Tsai, C. S. (2010). Government websites for promoting East Asian culinary tourism: A cross-national analysis. Tourism Management, 31(1), 74–85.
Jones, A., & Jenkins, I. (2002). ‘A Taste of Wales- Blas Ar Gymur’: Institutional malaise in promoting Welsh food tourism products. In A.-M. Hjalager & G. Richards (Eds.), Tourism and gastronomy (pp. 115–131). New York: Routledge.
Karim, S. A., & Chi, C. G. (2010). Culinary tourism as a destination attraction: An empirical examination of destinations’ food image. Journal of Hospitality Marketing and Management, 19, 531–555.
Kittler, P. G., Sucher, K. P., & Nelms, M. N. (2012). Food and culture. In P. G. Kittler, K. P. Sucher, & M. N. Nelms (Eds.), Food and culture (pp. 1–6). Wadsworth: Cengage Learning.
Lai, M. Y., Khoo-Lattimore, C., & Wang, Y. (2017). Food and cuisine image in destination branding: Toward a conceptual model. Tourism and Hospitality Research, 0(0), 1–14.
Lin, L., & Mao, P. C. (2015). Food for memories and culture. A content analysis study of food specialties and souvenirs. Journal of Hospitality and Tourism Management, 22, 19–29.
Lin, Y. C., Pearson, T. E., & Cai, L. A. (2011). Food as a form of destination identity: A tourism destination brand perspective. Tourism and Hospitality Research, 11(1), 30–48.
Lockie, S. (2001). Food, place and identity: Consuming Australia’s ‘beef capital’. Journal of Sociology, 37(3), 239–255.
Long, L. (2004). Culinary tourism (1st ed.). Lexington: University Press of Kentucky.
Mak, A. H. N., Lumbers, M., & Eves, A. (2012). Globalisation and food consumption in tourism. Annals of Tourism Research, 39(1), 171–196. https://doi.org/10.1016/j.annals.2011.05.010.
Mintz, S. W., & Du Bois, C. M. (2002). The anthropology of food and eating. Annual Review of Anthropology, 31, 99–119.
O’Kane, G. (2016). A moveable feast: Contemporary relational food cultures emerging from local food networks. Appetite, 105, 218–231.
Okumus, B., Okumus, F., & McKercher, B. (2007). Incorporating local and international cuisines in the marketing of tourism destinations: The cases of Hong Kong and Turkey. Tourism Management, 28, 253–261.
Pariat, J. (2011, September 9). Khasi/Jaintia cuisine|It’s all about the flavours. Livemint. Retrieved from http://www.livemint.com/Leisure/TCFmK2jUztc2DhqoersP5J/KhasiJaintia-Cuisine%2D%2DIt8217s-all-about-the-flavours.html
Pretty, J. (2002). Agri-culture: Reconnecting people, land and nature. London: Earthscan.
Richards, G. (2012). Food and the tourism experiences: Major findings and policy orientations. In D. Dodd (Ed.), Food and the tourism experience (pp. 13–46). Paris: OECD.
Timothy, D. J., & Ron, A. S. (2013). Understanding heritage cuisines and tourism: Identity, image, authenticity, and change. Journal of Heritage Tourism, 8(2–3), 99–104.
Twiss, K. C. (2007). We are what we eat. In K. C. Twiss (Ed.), The archaeology of food and identity (pp. 1–15). Carbondale, III: Center for Archaeological Investigations, Southern Illinois University Carbondale.
UNWTO. (2012). Global report on food tourism. AM Reports Volume 4. Retrieved from http://affiliatemembers.unwto.org/publication/unwto-am-report-vol-4-global-report-food-tourism
Watson, J. L., & Caldwell, M. L. (2005). Introduction. In J. L. Watson & M. L. Caldwell (Eds.), The cultural politics of food and eating: A reader (pp. 1–10). Malden: Blackwell.
Wolf, E. (2002). Culinary tourism: A tasty economic proposition. Portland: International Culinary Tourism Task Force.
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2019 Springer Nature Singapore Pte Ltd.
About this chapter
Cite this chapter
Dixit, S.K., Mawroh, H. (2019). Cultural Manifestation of Food in Branding Destination: A Case of Khasi Food of Meghalaya, India. In: Park, E., Kim, S., Yeoman, I. (eds) Food Tourism in Asia. Perspectives on Asian Tourism. Springer, Singapore. https://doi.org/10.1007/978-981-13-3624-9_10
Download citation
DOI: https://doi.org/10.1007/978-981-13-3624-9_10
Published:
Publisher Name: Springer, Singapore
Print ISBN: 978-981-13-3623-2
Online ISBN: 978-981-13-3624-9
eBook Packages: Business and ManagementBusiness and Management (R0)