Abstract
In order to enhance the service quality of shared bicycles under the background of popular bicycle market, the evolution path and evolutionary equilibrium of government and enterprise choice game strategy is analyzed by constructing the evolutionary game model of government and enterprise strategy from the perspective of management under the attention of sharing the bike in this paper. Then the evolution strategy of government and enterprise is analyzed by using the evolutionary game theory and the government and enterprise as the main body of the game. Moreover, the stable conditions that can promote the government and enterprise decision-making are discussed. The results show that strengthening the cooperation between government and enterprises, increasing the sharing of bicycle propaganda, strengthening government management awareness, promote the development of consumer standards, and standardize user behavior will help to enhance the quality of shared bicycles.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Similar content being viewed by others
References
Z. Zhang, W. Wu, The status, problems and their development countermeasures and suggestions of sharing bicycles. Mod. Bus., 162–163 (2017). (Chinese)
X. Wang, R. Du, S. Ai, Z. Zhanu, The evolution analysis of the community hospitals and patients’ behavior selection under the background of telemedicine. Ind. Eng. Manag. 20(2), 130–137 (2015). (Chinese)
X. Pu, Y. Wu, L. Lu, L. Jiang, The analysis of evolution game model and simulation between the productive behavior of the firms and the supervision of the officials. Chin. J. Manag. Sci. (21), 390–396 (2013). (Chinese)
W. Zhang, G. Zhou, J. Cao, Analysis on evolutionary game of government regulation mode and enterprise pollution emissions. China Popul. Resour. Environ. 24(11), 108–113 (2014). (Chinese)
M. Cheung, J. Zhuang, Regulation games between government and competing companies: oil spills and other disaster. Decis. Anal. 9(2), 156–164 (2012)
Q.H. Zhu, Y.J. Dou, Evolutionary game model between governments and core enterprises in greening supply chains. Syst. Eng. Theory Pract. 27(12), 85–89 (2007)
Acknowledgements
This research is supported by Humanity and Social Science Youth foundation of Ministry of Education of China under Grant #11YJC630291 to Yanliang Zhang.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2019 Springer Nature Singapore Pte Ltd.
About this paper
Cite this paper
Zhang, Yl., Wen, Ly. (2019). Analysis on the Strategy of Promoting the Quality of Shared Bicycle Service Based on Evolutionary Game. In: Huang, G., Chien, CF., Dou, R. (eds) Proceeding of the 24th International Conference on Industrial Engineering and Engineering Management 2018. Springer, Singapore. https://doi.org/10.1007/978-981-13-3402-3_63
Download citation
DOI: https://doi.org/10.1007/978-981-13-3402-3_63
Published:
Publisher Name: Springer, Singapore
Print ISBN: 978-981-13-3401-6
Online ISBN: 978-981-13-3402-3
eBook Packages: Business and ManagementBusiness and Management (R0)