Prosociality for Societal Development

  • Lilavati KrishnanEmail author


This chapter points out the need for extending the conceptualization of prosociality to include development, and that of societal development to make a place for prosociality. The major views related to development are summarized, and social-psychological research on prosociality is briefly reviewed. Traditional views of ‘giving’, as well as contemporary studies of prosocial behaviour in India are described. Conceptual links are then proposed between prosociality and societal development, through cultural characteristics, socialization, economic values, prosocial values and well-being. It is emphasized that economic and prosocial values can work in a complementary and not contradictory relationship, towards the goal of welfare and well-being as part of societal development.


Prosociality Societal development Cooperativeness Corporate social responsibility (CSR) Social norms in prosocial behaviour 


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© Springer Nature Singapore Pte Ltd. 2019

Authors and Affiliations

  1. 1.Department of Humanities & Social SciencesIIT KanpurKanpurIndia

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