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The Influence of Online Community Interaction on Individual User Behavior

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Big Data (Big Data 2018)

Part of the book series: Communications in Computer and Information Science ((CCIS,volume 945))

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Abstract

Social media has experienced significant growth in the past several years. As its user base expands, social media plays an increasingly important role in people’s lives. However, few research discusses the impact social media communities have on their users. It is thus imperative to conduct empirical research on impacts of specific social media communities. This paper conceptually describes in a precise manner the effect that social media communities have on people who communicate and interact with each other within such communities by conducting an empirical research on a typical online social media community. We then expound the result from our analysis on data gathered and reach certain conclusions which may be useful to the general public who participate in social media communities and may of value to the regulatory agencies and commercial users of social media as well.

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Acknowledgments

This work was supported by the China national social science foundation project (No. 16BTQ065) “Research on Multi-source Information Fusion of Emergency in Big Data Environment.” & Foundation for Disciplinary Development of SIT in UIBE.

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Correspondence to Bing Li .

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Hu, X., Yang, N., Li, B. (2018). The Influence of Online Community Interaction on Individual User Behavior. In: Xu, Z., Gao, X., Miao, Q., Zhang, Y., Bu, J. (eds) Big Data. Big Data 2018. Communications in Computer and Information Science, vol 945. Springer, Singapore. https://doi.org/10.1007/978-981-13-2922-7_3

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  • DOI: https://doi.org/10.1007/978-981-13-2922-7_3

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  • Publisher Name: Springer, Singapore

  • Print ISBN: 978-981-13-2921-0

  • Online ISBN: 978-981-13-2922-7

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