Case III: Shanghai Tower: Lean Innovation Powered by Leading Technologies
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On April 26, 2017, the sightseeing deck on the 118th floor of the spiral-shaped Shanghai Tower was opened to the public. The Shanghai Tower, whose curved form makes a 120-degree rotation, is the second-tallest building in the world and tallest building in China. Since the sightseeing platform’s inauguration, Gu Jianping, the general manager of Shanghai Tower Construction and Development Co., Ltd. (STCD) has often been seen ambling around the crowded ticket off ice, pondering about how crowd management can be improved so as to deliver a better experience to visitors.
This case is co-authored by Professor Zhu Xiaoming, Case Writer Zhu Qiong, Research Fellow Ni Yingzi, Research Assistant Shi Tianyu of China Europe International Business School. It is written with great support from Shanghai Tower Construction and Development Co., Ltd. (STCD). The case study is intended to stimulate classroom discussion, and not to analyze how effectively the company is managed.