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Case XI: Amazon’s DNA: Driving Technology Innovation in the Digital Economy

  • Xiaoming ZhuEmail author
Chapter
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Part of the Management for Professionals book series (MANAGPROF)

Abstract

On December 5, 2016, Amazon went way off script again by opening Amazon Go, an offline retail store in Seattle, where customers could pick up goods and just walk out, without having to queue up and pay at the checkout.

Notes

Acknowledgments

This case is co-authored by Professor Zhu Xiaoming, Case Writer Qian Wenying, Research Assistant Shi Tianyu, and Research Assistant Zhu Yifan.

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Copyright information

© Shanghai Jiao Tong University Press and Springer Nature Singapore Pte Ltd. 2019

Authors and Affiliations

  1. 1.China Europe International Business SchoolShanghaiChina

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