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Case IX: IBM’s Launch of Its Cognitive Business Strategy

  • Xiaoming ZhuEmail author
Chapter
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Part of the Management for Professionals book series (MANAGPROF)

Abstract

According to the Q4 2015 financial report of IBM (International Business Machines Corporation), revenue for that quarter marked an 8.5% quarter-on-quarter decrease, making it the 15th consecutive quarter with a quarter-on-quarter decrease in revenue. According to the 2015 annual report, the combined annual revenue was $81.741 billion, down by 11.9% from the previous year, indicating the company’s annual revenue had been going downwards since 2012 (In 2012, IBM’s annual revenue was down by 2.3%).

Notes

Acknowledgements

This case is co-written by CEIBS Professor Zhu Xiaoming, Case Writer Chen Dengbiao, Research Assistant Huang Chengyan. IBM provided great support and assistance to this case study.

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Copyright information

© Shanghai Jiao Tong University Press and Springer Nature Singapore Pte Ltd. 2019

Authors and Affiliations

  1. 1.China Europe International Business SchoolShanghaiChina

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