Research About UI Color Preference for Mobile Terminal Based on the User’s Visual Thinking and Perception

  • Jing JinEmail author
  • Huaqing Shen
Conference paper
Part of the Lecture Notes in Electrical Engineering book series (LNEE, volume 527)


The paper takes mobile terminal UI as the research object and explores mobile users’ preference about UI color in iPhone 5 through eye movement experiment from two aspects which are color perception part of visual perception organ and perception of objective visual thinking. According to PCCS color system, determine three kinds of colors which are warm colors, cool colors and neutral colors, and subdivide into 18 kinds of colors as UI samples. Then uniform color and combination in Photoshop and select 45 subjects to do eye movement experiment. By using SPSS20.0 statistical method to analyze data, we can get different colors in UI that has different levels of concern, and the result shows a consistent trend; gender, age, cultural differences, education levels, and some other factors have different impacts on color preference. According to research results, the paper offers some proposals about the color design of UI which might be the useful references for UI design and interaction design.


Mobile terminal UI Color preference User’s visual thinking and perception Eye movement experiment 


Compliance with Ethical Standards

The study was approved by the Logistics Department for Civilian Ethics Committee of Hangzhou Vocational and Technical College. All subjects who participated in the experiment were provided with and signed an informed consent form. All relevant ethical safeguards have been met with regard to subject protection.


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Copyright information

© Springer Nature Singapore Pte Ltd. 2019

Authors and Affiliations

  1. 1.Hangzhou Animation and Game College, Hangzhou Vocational and Technical CollegeHangzhouChina
  2. 2.School of HumanitiesZhejiang UniversityHangzhouChina

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