Abstract
This paper empirically investigates how consumers’ preference towards remanufactured products is determined with consideration of their greenness, price and green attributes. A mixed between and within-subject experiment was conducted to test four hypotheses of the correlations between consumers’ preferences for remanufactured products and the level of consumer greenness, the level of price discount and green attributes of the products respectively. By analyzing data results of the experiment, the paper reveals how consumers’ preferences and utility towards remanufactured products was determined, thus providing remanufacturers with new understanding of consumers’ demand and insights into pricing strategy.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Abbey, J.D., Blackburn, J.D., Guide Jr., V.D.R.: Optimal pricing for new and remanufactured products. J. Oper. Manage. 36, 130–146 (2015a)
Abbey, J.D., Meloy, M.G., Guide, V.D.R., Atalay, S.: Remanufactured products in closed-loop supply chains for consumer goods. Prod. Oper. Manage. 24(3), 488–503 (2015b)
Abbey, J.D., Meloy, M.G., Blackburn, J., Guide Jr., V.D.R.: Consumer markets for remanufactured and refurbished products. Calif. Manage. Rev. 57(4), 26–42 (2015c)
Atasu, A., Sarvary, M., Van Wassenhove, L.N.: Remanufacturing as a marketing strategy. Manage. Sci. 54(10), 1731–1746 (2008a)
Atasu, A., Guide, V.D.R., Wassenhove, L.N.: Product reuse economics in closed-loop supply chain research. Prod. Oper. Manage. 17(5), 483–496 (2008b)
Guide Jr., V.D.R., Li, J.: The potential for cannibalization of new products sales by remanufactured products. Decis. Sci. 41(3), 547–572 (2010)
Ferrer, G., Ayres, R.U.: The impact of remanufacturing in the economy. Ecol. Econ. 32(3), 413–429 (2000)
Debo, L.G., Toktay, L.B., Van Wassenhove, L.N.: Market segmentation and product technology selection for remanufacturable products. Manage. Sci. 51(8), 1193–1205 (2005)
Ovchinnikov, A.: Revenue and cost management for remanufactured products. Prod. Oper. Manage. 20(6), 824–840 (2011)
Laroche, M., Bergeron, J., Barbaro-Forleo, G.: Targeting consumers who are willing to pay more for environmentally friendly products. J. Consum. Mark. 18(6), 503–520 (2001)
Follows, S.B., Jobber, D.: Environmentally responsible purchase behaviour: a test of a consumer model. Eur. J. Mark. 34(5/6), 723–746 (2000)
Binshi, X., Shishen, L., Peijing, S., Zhong, X., Jianjun, X.: Analysis of benefits of automobile engine remanufacturing and contribution to circular economy. China Surf. Eng. 18(1), 1–7 (2005)
Bin, D., Xuefeng, D.: Optimal pricing of remanufactured goods and analysis of market cannibalization and market growth. Syst. Eng. Theory Pract. 30(8), 1371–1379 (2010)
Wang, Y., Hazen, B.T.: Consumer product knowledge and intention to purchase remanufactured products. Int. J. Prod. Econ. 181, 460–469 (2016)
Ge, J.Y., Huang, P.Q., Li, J.: Social environmental consciousness and price decision analysis for closed-loop supply chains—based on vertical differentiation model. Ind. Eng. Manage. 4, 6–10 (2007)
Michaud, C., Llerena, D.: Green consumer behaviour: an experimental analysis of willingness to pay for remanufactured products. Bus. Strategy Environ. 20(6), 408–420 (2011)
Atasu, A., Sarvary, M., Van Wassenhove, L.N.: Remanufacturing as a marketing strategy. Manage. Sci. 54(10), 1731–1746 (2008)
Wang, Y., Wiegerinck, V., Krikke, H., Zhang, H.: Understanding the purchase intention towards remanufactured product in closed-loop supply chains: an empirical study in China. Int. J. Phys. Distrib. Logistics Manage. 43(10), 866–888 (2013)
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2018 Springer Nature Singapore Pte Ltd.
About this paper
Cite this paper
Wang, Y., Yin, X., Du, Q., Jia, S., Xie, Y., He, S. (2018). Consumers’ Green Preferences for Remanufactured Products. In: Wang, S., Price, M., Lim, M., Jin, Y., Luo, Y., Chen, R. (eds) Recent Advances in Intelligent Manufacturing . ICSEE IMIOT 2018 2018. Communications in Computer and Information Science, vol 923. Springer, Singapore. https://doi.org/10.1007/978-981-13-2396-6_32
Download citation
DOI: https://doi.org/10.1007/978-981-13-2396-6_32
Published:
Publisher Name: Springer, Singapore
Print ISBN: 978-981-13-2395-9
Online ISBN: 978-981-13-2396-6
eBook Packages: Computer ScienceComputer Science (R0)