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Investigation of Parameters Influencing the Success of Crowdfunded Campaigns

  • Jaya Gera
  • Harmeet KaurEmail author
Conference paper
Part of the Communications in Computer and Information Science book series (CCIS, volume 899)

Abstract

Crowd funding is a new ray of hope for entrepreneurs. It is a collective effort of investors, creators and crowdfunding platforms to raise funds for a venture/project over social media. Future of a venture is decided by successful funding that depends on various factors such as project quality, size of network, pattern of pledge money etc. This paper performs statistical analysis and investigates various factors that influence campaign success. Campaigns having video and lower goals are most likely to succeed and hence are better candidates for investment. Sharing campaign via Facebook has a positive impact on success. Pledge money is also a powerful predictor. Posting updates and comments during funding period help in improving success probability of a campaign.

Keywords

Crowdfunding Campaign success Kickstarter Statistical analysis 

Notes

Acknowledgments

A portion of the dataset used in this work was taken from the web site: http://www.kickspy.com/. This was released by owner of this website. We are thankful to the owner of this website for releasing this dataset and making it available for others.

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Copyright information

© Springer Nature Singapore Pte Ltd. 2018

Authors and Affiliations

  1. 1.Department of Computer Science, Shyama Prasad Mukherji CollegeUniversity of DelhiDelhiIndia
  2. 2.Department of Computer Science, Hansraj CollegeUniversity of DelhiDelhiIndia

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