Skip to main content
SpringerLink
Log in

Culture-Centered Social Change: From Process to Evaluation

  • Chapter
  • First Online:
Communicating for Social Change

  • 1064 Accesses

Abstract

This chapter provides an overview of the culture-centered approach (CCA) to social change communication, outlining the methods of the approach. It provides a framework of the key theoretical concepts of the CCA, connecting these concepts with the method of social change communication. The methods adopted within the CCA are constituted within the overarching logic of co-creating communicative infrastructures for participation of subaltern communities that are hitherto erased from dominant discursive spaces.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 109.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Hardcover Book
USD 139.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  • Basnyat, I. (2014). Lived experiences of street-based female sex workers in Kathmandu: Implications for health intervention strategies. Culture, health & sexuality, 16(9), 1040–1051.

    Article  Google Scholar 

  • Basu, A. (2016). Reba and her insurgent prose: Sex work, HIV/AIDS, and subaltern narratives. Qualitative Health Research, 27, 1507–1517.

    Article  Google Scholar 

  • Basu, A., & Dutta, M. (2008). Participatory change in a campaign led by sex workers: Connecting resistance to action-oriented agency. Qualitative Health Research, 18, 106–119.

    Article  Google Scholar 

  • Basu, A., & Dutta, M. (2009). Sex workers and HIV/AIDS: Analyzing participatory culture-centered health communication strategies. Human Communication Research, 35, 86–114.

    Article  Google Scholar 

  • DeSouza, R., & Dutta, M. (2008). Global and local networking for HIV/AIDS prevention: The case of Saathii E-forum. Journal of Health Communication, 13, 326–344.

    Article  Google Scholar 

  • Dutta-Bergman, M. (2004a). Poverty, structural barriers and health: A Santali narrative of health communication. Qualitative Health Research, 14, 1–16.

    Article  Google Scholar 

  • Dutta-Bergman, M. (2004b). The unheard voices of Santalis: Communicating about health from the margins of India. Communication Theory, 14, 237–263.

    Article  Google Scholar 

  • Dutta, M. (2006). Theoretical approaches to entertainment education: A subaltern critique. Health Communication, 20, 221–231.

    Article  Google Scholar 

  • Dutta, M. (2007). Communicating about culture and health: Theorizing culture-centered and cultural-sensitivity approaches. Communication Theory, 17, 304–328.

    Article  Google Scholar 

  • Dutta, M. J. (2008). Communicating health: A culture-centered approach. London: Polity.

    Google Scholar 

  • Dutta, M. J. (2013). Voices of resistance: The Niyamgiri movement of the Dongria Kondh to stop Bauxite mining. In Dutta, M. J., & Kreps, G. L. (Eds.), Reducing health disparities: Communication interventions, (pp. 516–532). New York: Peter Lang.

    Google Scholar 

  • Dutta, M. J. (2014). A culture-centered approach to listening: Voices of social change. International Journal of Listening, 28, 67–81.

    Article  Google Scholar 

  • Dutta, M. J. (2015). Decolonizing communication for social change: A culture-centered approach. Communication Theory, 25(2), 123–143.

    Article  Google Scholar 

  • Dutta, M. J. (2016). Neoliberal health organizing: Communication, meaning, and politics. New York: Routledge.

    Book  Google Scholar 

  • Dutta, M. J. (2017). Migration and health in the construction industry: Culturally centering voices of Bangladeshi workers in Singapore. International journal of environmental research and public health, 14(2), 132.

    Article  Google Scholar 

  • Dutta, M. J., Anaele, A., & Jones, C. (2013). Voices of hunger: Addressing health disparities through the culture-centered approach. Journal of Communication, 63(1), 159–180.

    Article  Google Scholar 

  • Dutta, M. J., & Basnyat, I. (2008a). The Radio Communication Project in Nepal: A culture-centered approach to participation. Health Education & Behavior, 35(4), 442–454.

    Article  Google Scholar 

  • Dutta, M. J., & Basnyat, I. (2008b). Interrogating the Radio Communication Project in Nepal. Emerging perspectives in health communication: Meaning, culture, and power, 247.

    Google Scholar 

  • Dutta, M. J., Comer, S., Teo, D., Luk, P., Lee, M., Zapata, D., Krishnaswamy, A., & Kaur, S. (2017). Health meanings among foreign domestic workers in Singapore: A culture-centered approach. Health communication, 1–10.

    Google Scholar 

  • Dutta, M. J., Dillard, S., Kumar, R., Sastry, S., Jones, C., Anaele, A., Dutta, U., Collins, W., Okoror, T., & Roberson, C. (2013). Relational tensions in academic-community partnerships in the culture-centered approach (CCA): Negotiating communication in creating spaces for voices. In Dutta, M. J., & Kreps, G. L. (Eds.)., Reducing health disparities: Communication interventions, (pp. 457–478). New York: Peter Lang.

    Google Scholar 

  • Strauss, A. and Corbin, J. (1990). Basics of qualitative research: Grounded theory procedures and techniques. Sage Publications.

    Google Scholar 

  • Strauss, A., & Corbin, J. M. (1997). Grounded theory in practice. Sage.

    Google Scholar 

  • Tan, N., Kaur-Gill, S., Dutta, M. J., & Venkataraman, N. (2017). Food insecurity in Singapore: The communicative (dis)value of the lived experiences of the poor. Health communication, 32(8), 954–962.

    Article  Google Scholar 

  • Wang, C. C. (1999). Photovoice: A participatory action research strategy applied to women’s health. Journal of Women’s Health, 8, 185–192.

    Article  Google Scholar 

  • Wang, C., & Burris, M. (1994). Empowerment through photo novella: Portraits of participation. Health Education Quarterly, 21, 171–186.

    Article  Google Scholar 

  • Yehya, N., & Dutta, M. (2010). Health, religion, and meaning: A culture-centered study of Druze women. Qualitative Health Research, 20, 845–858.

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Center for Culture-Centered Approach to Research and Evaluation (CARE), Massey University, Palmerston North, New Zealand

    Mohan Jyoti Dutta

Authors
  1. Mohan Jyoti Dutta
    View author publications

    You can also search for this author in PubMed Google Scholar

Editor information

Editors and Affiliations

  1. Center for Culture-Centered Approach to Research and Evaluation (CARE), Massey University, Palmerston North, New Zealand

    Mohan Jyoti Dutta

  2. Department of Communications and New Media, National University of Singapore, Singapore, Singapore

    Dazzelyn Baltazar Zapata

Rights and permissions

Reprints and permissions

Copyright information

© 2019 The Author(s)

About this chapter

Check for updates. Verify currency and authenticity via CrossMark

Cite this chapter

Dutta, M.J. (2019). Culture-Centered Social Change: From Process to Evaluation. In: Dutta, M.J., Zapata, D.B. (eds) Communicating for Social Change. Palgrave Macmillan, Singapore. https://doi.org/10.1007/978-981-13-2005-7_15

Download citation

  • DOI: https://doi.org/10.1007/978-981-13-2005-7_15

  • Published:

  • Publisher Name: Palgrave Macmillan, Singapore

  • Print ISBN: 978-981-13-2004-0

  • Online ISBN: 978-981-13-2005-7

  • eBook Packages: Social SciencesSocial Sciences (R0)

Publish with us

Policies and ethics

Search

Navigation