Abstract
Mobile Advertising via Bluetooth and 2D Barcodes (MAB-2D) has been developed to create a unique 2D barcodes constructed using Bluetooth’s MAC addresses. The aim is to engage the usage of 2D barcodes in the ubiquitous advertising domain, particularly in mobile ads. Together with a distinctive mobile advertising framework based on Bluetooth’s architecture and implementing pull-based technology led to a spam-free environment. The intention of this project is to have a user-driven mobile advertising in interactive and effective ways. This application enables merchants to advertise their goods and services in a confined space straight to customers. The benefit of this project is to broaden advertising strategy and problems such as disruption in customer’s privacy, spamming, time limitation and high cost of advertising.
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Azuan, Z., Pillai, P., Ameedeen, M.A., Fadzir, S.F.S. (2019). Mobile Advertising via Bluetooth and 2D Barcodes. In: Abawajy, J., Othman, M., Ghazali, R., Deris, M., Mahdin, H., Herawan, T. (eds) Proceedings of the International Conference on Data Engineering 2015 (DaEng-2015) . Lecture Notes in Electrical Engineering, vol 520. Springer, Singapore. https://doi.org/10.1007/978-981-13-1799-6_46
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DOI: https://doi.org/10.1007/978-981-13-1799-6_46
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