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The Economic Effects of City Center 100-Yen Circuit Bus

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Advances in Kaiyu Studies

Part of the book series: New Frontiers in Regional Science: Asian Perspectives ((NFRSASIPER,volume 19))

Abstract

NNR (Nishi-Nippon Railroad Co., Ltd.) introduced the city center 100-yen (1-dollar) circuit bus in Fukuoka City, Japan, in July 1999. NNR first announced that it was an experiment until March 2000, while it could be continued as a business after the experiment period if its operation record would pass the given criteria of profitability. Surprisingly, during the past 8 months, the city center 100-yen bus has attracted over 1.8 times as many customers as before. NNR has decided to keep on running the city center 100-yen bus as a business from April 2000. The purpose of this paper is to estimate the economic effect of the city center 100-yen bus at city center retail environment of Fukuoka City based on data obtained from surveys on consumer’s shop-around behavior conducted in March 2000.

This chapter is based on the paper, Saburo Saito and Kosuke Yamashiro [49], “Economic Impacts of the Downtown One-Dollar Circuit Bus Estimated from Consumer’s Shop-Around Behavior: A Case of the Downtown One-Dollar Bus at Fukuoka City,” Studies in Regional Science, vol. 31, pp. 57–75, 2001 (in Japanese).

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Notes

  1. 1.

    This includes 9 cities and 13 towns: Fukuoka City, Ogori City, Chikushino City, Kasuga City, Onojo City, Munakata City, Dazaifu City, Maebaru City, Koga City, Nakagawa Town, Umi Town, Sasaguri Town, Shime Town, Sue Town, Shingu Town, Kasuya Town, Fukuma Town, Genkai Town, Nijo Town, Hisayama Town, Tsuyazaki Town, and Shima Town as of 2000.

  2. 2.

    We consider as “walking around” occurred or Kaiyu occurred the cases where the purpose changed, while a consumer stays at the same destination. For example, the case when a consumer purchased a different item from the previous ones within the same store, such as a department store is recorded as Kaiyu.

  3. 3.

    From the definition of Kaiyu, both of the total number of destinations and the number of consumer Kaiyu steps include the changes in purposes at the same place (i.e., staying).

  4. 4.

    From the bottom row in Table 9.1, the percentage of 61.26 is obtained by (0.5*56,214*5 + 44,343 + 37,317)/(56,214*5 + 44,343 + 37,317).

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Author information

Authors and Affiliations

  1. Faculty of Economics, Fukuoka University, Fukuoka, Japan

    Saburo Saito

  2. Fukuoka University Institute of Quantitative Behavioral Informatics for City and Space Economy (FQBIC), Fukuoka, Japan

    Saburo Saito

  3. Department of Business and Economics, Nippon Bunri University, Oita City, Japan

    Kosuke Yamashiro

Authors
  1. Saburo Saito
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  2. Kosuke Yamashiro
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Correspondence to Saburo Saito .

Editor information

Editors and Affiliations

  1. Fukuoka University, Fukuoka, Fukuoka, Japan

    Saburo Saito

  2. Nippon Bunri University, Oita, Oita, Japan

    Kosuke Yamashiro

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Saito, S., Yamashiro, K. (2018). The Economic Effects of City Center 100-Yen Circuit Bus. In: Saito, S., Yamashiro, K. (eds) Advances in Kaiyu Studies. New Frontiers in Regional Science: Asian Perspectives, vol 19. Springer, Singapore. https://doi.org/10.1007/978-981-13-1739-2_9

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