Abstract
These days we see many shopping malls all over the world. One of the most critical concerns for management of the malls is how they motivate their visitors to stay longer at their facility. The same holds for management of city center commercial district. The purpose of this study is to answer the question of what factors determine the time length of duration of consumer shop-around at a city center commercial district. Based on the survey of consumer shop-around behavior conducted at the city center of Fukuoka City, first we have analyzed how sojourn time is different among consumers with different individual characteristics. Next we have performed the variable selection procedure in the multiple regression analysis to extract significant factors that affect consumers’ staying time. From the analysis, we found the following: Female consumers stay longer than males. The longer the travel time distance to the city center, the shorter the sojourn time. In particular, we found that behavior purposes consumers perform at the city center such as theater, hospital, school, cinema, shopping, etc., have great significant effects on the consumer shop-around staying time.
This chapter is based on the paper, Saburo Saito et.al. [11], “Factors to Determine the Length of Staying Time of Consumer Shop-around (Kaiyu) at City Center,” Operations Research and Its Applications 12: 443-452, 2010, which is modified for this chapter.
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Saito, S., Yamashiro, K., Imanishi, M. (2018). The Factors Determining Staying Time of Kaiyu in City Center. In: Saito, S., Yamashiro, K. (eds) Advances in Kaiyu Studies. New Frontiers in Regional Science: Asian Perspectives, vol 19. Springer, Singapore. https://doi.org/10.1007/978-981-13-1739-2_7
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DOI: https://doi.org/10.1007/978-981-13-1739-2_7
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