Abstract
People find themselves falling prey to excessive spending tendencies despite their continued efforts to prevent the same from happening. The paper analyzes the viability of applying the concept of ‘mental accounting’ in the operation of bank accounts so as to enable people to monitor their expenditure with greater accuracy.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Soman, D., Xu, J., and Cheema, A. (2010). Decision Points: A Theory Emerges. Rotman Magaine Winter.
Thaler, R. H. (1999). Mental accounting matters. Journal Of Behavioral Decision Making, 12, 183–206.
Thaler, R. H., Sunstein, C. R. (2008). Nudge improving decisions about health, wealth, and happiness. Yale University Press.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2018 Springer Nature Singapore Pte Ltd.
About this chapter
Cite this chapter
Srikanth, C., Reddy, K., Sethu Durai, S.R. (2018). Mental Accounting—Saving with Virtual Shoeboxes. In: Bhanumurthy, N., Shanmugan, K., Nerlekar, S., Hegade, S. (eds) Advances in Finance & Applied Economics. Springer, Singapore. https://doi.org/10.1007/978-981-13-1696-8_11
Download citation
DOI: https://doi.org/10.1007/978-981-13-1696-8_11
Published:
Publisher Name: Springer, Singapore
Print ISBN: 978-981-13-1695-1
Online ISBN: 978-981-13-1696-8
eBook Packages: Economics and FinanceEconomics and Finance (R0)