Abstract
Under the New Retailing mode, the sales model of fresh agricultural produce is significantly different from traditional model and O2O; therefore, it is necessary to study the coordination of fresh supply chain. This paper analyzed the fresh supply chain under the New Retailing, analyzed the supply chain coordination in detail based on the centralized decision-making mode, put forward some strategies that we should increase the proportion of online business, reduce the price of online sales, and build the information sharing platform under New Retailing mode.
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Acknowledgment
This work was partially supported by Key platform construction leap plan and major project and achievement cultivation plan project, characteristic innovation project of Department of Education of Guangdong Province of China (Grant No. 2014GXJK174), Higher education innovation strong school project of Huashang College, Guangdong university of finance and economics (Grant No. HS2014CXQX10). We would like to thank the anonymous reviewers for their valuable comments that greatly helped us to improve the contents of this paper.
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Yang, B., Zhang, D. (2018). Research on Coordination Fresh Product Supply Chain Under New Retailing Model. In: Li, K., Li, W., Chen, Z., Liu, Y. (eds) Computational Intelligence and Intelligent Systems. ISICA 2017. Communications in Computer and Information Science, vol 874. Springer, Singapore. https://doi.org/10.1007/978-981-13-1651-7_39
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DOI: https://doi.org/10.1007/978-981-13-1651-7_39
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