Skip to main content

A Content Analysis of CSR Research in Hotel Industry, 2006–2017

  • Chapter
  • First Online:
Responsibility and Governance

Abstract

Despite the progress of the field of corporate social responsibility (CSR) in recent decades, the knowledge of CSR has been very limited in hospitality and tourism industry in general and in hotel industry in particular. A literature search revealed that scholarly research in the area of CSR in hotel industry began in mid-2000 and it has grown in recent years. However, there has been no review of literature conducted covering CSR issues exclusively in hotel industry. Given the growth of publications in CSR research in hotel industry, it was felt that a content analysis of research would be valuable to scholarship. The present study aims to contribute to this end by presenting a review of articles published in scholarly journals until mid-2017. The findings suggest that the initial focus of CSR research in hotel industry was in the area of CSR practices (economic, social and environmental), impact and importance of CSR, perceptions of CSR by consumers and managers. Interestingly, with the growth of research in recent years, the focus has shifted more towards CSR communication/reporting, green/environmental responsibility and sustainability area. This paper is perhaps the first content analysis of CSR research in hotel industry—an industry that is often blamed for irresponsible use of environmental resources and hence responsible for environmental un-sustainability. It is envisaged that this paper will stimulate further research into CSR in hotel industry and therefore to contribute to advance the field.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 84.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 109.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 109.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  • Basu, K., & Palazzo, G. (2008). Corporate social responsibility: A process model of sensemaking. Academy of Management Review, 33(1), 122–136.

    Article  Google Scholar 

  • Bohdanowicz, P., & Zientara, P. (2008). Corporate social responsibility in hospitality: Issues and implications. A case study of Scandic. Scandinavian Journal of Hospitality and Tourism, 8(4), 271–293.

    Article  Google Scholar 

  • Bohdanowicz, P., & Zientara, P. (2009). Hotel companies’ contribution to improving the quality of life of local communities and the well-being of their employees. Tourism and Hospitality Research, 9(2), 147–158.

    Article  Google Scholar 

  • Bohdanowicz, P., Zientara, P., & Novotna, E. (2011). International hotel chains and environmental protection: An analysis of Hilton’s we care! Programme (Europe, 2006–2008). Journal of Sustainable Tourism, 19(7), 797–816.

    Article  Google Scholar 

  • Boley, B. B., & Uysal, M. (2013). Competitive synergy through practicing triple bottom line sustainability: Evidence from three hospitality case studies. Tourism and Hospitality Research, 13(4), 226–238.

    Article  Google Scholar 

  • Boluk, K. (2013). Using CSR as a tool for development: An investigation of the fair hotels scheme in Ireland. Journal of Quality Assurance in Hospitality & Tourism, 14(1), 49–65.

    Article  Google Scholar 

  • Butler, J. (2008). The compelling ‘hard case’ for ‘green’ hotel development. Cornell Hospitality Quarterly, 49(3), 234–244.

    Article  Google Scholar 

  • Carroll, A. B. (1979). A three-dimensional conceptual model of corporate performance. Academy of Management Review, 4(4), 497–505.

    Article  Google Scholar 

  • Choi, G., Parsa, H. G., Sigala, M., & Putrevu, S. (2009). Consumers’ environmental concerns and behaviors in the lodging industry: A comparison between Greece and the United States. Journal of Quality Assurance in Hospitality & Tourism, 10(2), 93–112.

    Article  Google Scholar 

  • Dahlsrud, A. (2008). How corporate social responsibility is defined: an analysis of 37 definitions. Corporate Social Responsibility and Environmental Management, 15(1), 1–13.

    Article  Google Scholar 

  • da Silva, D. L. B., Ferreira, L. B., & da Cruz Andrade, D. A. (2014). Corporate social responsibility (CSR) in the hospitality industry: Challenges and practices in São Luís, Maranhão, Brazil. Journal of Tourism and Hospitality Management, 2(2), 85–95.

    Google Scholar 

  • de Grosbois, D. (2012). Corporate social responsibility reporting by the global hotel industry: Commitment, initiatives and performance. International Journal of Hospitality Management, 31(3), 896–905.

    Article  Google Scholar 

  • Enz, C. A., & Siguaw, J. A. (1999). Best hotel environmental practices. Cornell Hotel and Restaurant Administration Quarterly, 40(5), 72–77.

    Article  Google Scholar 

  • Ergul, M., & Johnson, C. (2011). Social entrepreneurship in the hospitality and tourism industry: an exploratary approach. Consortium Journal of Hospitality & Tourism, 16(2).

    Google Scholar 

  • ETN (2009). In focus: CSR and sustainability in the tourism-supply chain. Available at: https://eturbonews.com/11270/focus-csr-and-sustainability-tourism-supply-chain.

  • Commission, European. (2011). Communication from the commission to the European Parliament, the Council, the European Economic and Social Committee and the Committee of the Regions - A renewed EU strategy 2011-14 for corporate social responsibility. Brussels: European Commission.

    Google Scholar 

  • Fatma, M., Rahman, Z., & Khan, I. (2016). Measuring consumer perception of CSR in tourism industry: Scale development and validation. Journal of Hospitality and Tourism Management, 27, 39–48.

    Article  Google Scholar 

  • Freeman, R. E. (1984). Strategic management: A stakeholder approach. Boston: Pitman.

    Google Scholar 

  • Fryans, J. G. (2005). The false developmental promise of corporate social responsibility: Evidence from multinational oil companies. International Affairs, 81(3), 581–598.

    Article  Google Scholar 

  • Garay, L., & Font, X. (2012). Doing good to do well? Corporate social responsibility reasons, practices and impacts in small and medium accommodation enterprises, International Journal of Hospitality Management, 31(2), 329–337.

    Google Scholar 

  • Gard McGehee, N., Wattanakamolchai, S., Perdue, R. R., & Onat Calvert, E. (2009). Corporate social responsibility within the US lodging industry: An exploratory study. Journal of Hospitality & Tourism Research, 33(3), 417–437.

    Article  Google Scholar 

  • Gjølberg, M. (2009). The origin of corporate social responsibility: global forces or national legacies? Socio-economic Review, 7(4), 605–637.

    Article  Google Scholar 

  • Goodman, A. (2000). Implementing sustainability in service operations at Scandic hotels. Interfaces, 30(3), 202–214.

    Article  Google Scholar 

  • Griffin, T. (2013). Research Note: A Content Analysis of Articles on Visiting Friends and Relatives Tourism, 1990–2010. Journal of Hospitality Marketing & Management, 22(7), 781–802.

    Article  Google Scholar 

  • Guthrie, J., et al. (2004). Using content analysis as a research method to inquire into intellectual capital reporting. Journal of Intellectual Capital, 5(2), 282–293.

    Article  Google Scholar 

  • Hailu, F. K., & Nigatu, T. F. (2015). Practices and challenges of Corporate Social Responsibility (CSR) in the hospitality industry: the case of first level hotels and lodges in Gondar city, Ethiopia. Journal of Tourism and Hospitality, 4(5).

    Google Scholar 

  • Han, H., Hsu, L. T. J., & Lee, J. S. (2009). Empirical investigation of the roles of attitudes toward green behaviors, overall image, gender, and age in hotel customers’ eco-friendly decision-making process. International Journal of Hospitality Management, 28(4), 519–528.

    Article  Google Scholar 

  • Han, H., Kimb, Y., & Kima, E. (2011). Cognitive, affective, conative, and action loyalty: testing the impact of inertia. International Journal of Hospitality Management, 30, 1108–1119.

    Google Scholar 

  • Holcomb, J., Okumus, F., & Bilgihan, A. (2010). Corporate social responsibility: what are the top three Orlando theme parks reporting? Worldwide Hospitality and Tourism Themes, 2(3), 316–337.

    Article  Google Scholar 

  • Holcomb, J. L., & Smith, S. (2015). Hotel general managers’ perceptions of CSR culture: A research note. Tourism and Hospitality Research, 17(4), 434–449.

    Article  Google Scholar 

  • Horng, J. S., Liu, C. H., Chou, S. F., Tsai, C. Y., & Chung, Y. C. (2017). From innovation to sustainability: Sustainability innovations of eco-friendly hotels in Taiwan. International Journal of Hospitality Management, 63, 44–52.

    Article  Google Scholar 

  • Hsieh, H. F., & Shannon, S. E. (2005). Three approaches to qualitative content analysis. Qualitative Health Research, 15(9), 1277–1288.

    Article  Google Scholar 

  • Jayawardena, C., Pollard, A., Chort, V., Choi, C., & Kibicho, W. (2013). Trends and sustainability in the Canadian tourism and hospitality industry. Worldwide Hospitality and Tourism Themes, 5(2), 132–150.

    Article  Google Scholar 

  • Jennings, G. (2010). Tourism research (2nd ed.). Australia: Wiley.

    Google Scholar 

  • Juholin, E. (2004). For business or the good of all? A Finnish approach to corporate social responsibility. Corporate Governance: The International Journal of Business in Society, 4(3), 20–31.

    Article  Google Scholar 

  • Kang, K. H., Stein, L., Heo, Y. J., & Lee, S. (2012). Consumers’ willingness to pay for green initiatives of the hotel industry. International Journal of Hospitality Management, 31(2), 564–572.

    Article  Google Scholar 

  • Kasim, A. (2006). The need for business environmental and social responsibility in the tourism industry. International Journal of Hospitality & Tourism Administration, 7(1), 1–22.

    Article  Google Scholar 

  • Kasim, A. (2007). Towards a wider adoption of environmental responsibility in the hotel sector. International Journal of Hospitality & Tourism Administration, 8(2), 25–49.

    Article  Google Scholar 

  • Kirk, D. (1995). Environmental management in hotels. International Journal of Contemporary Hospitality Management, 7(6), 3–8.

    Article  Google Scholar 

  • Kleinrichert, D., Ergul, M., Johnson, C., & Uydaci, M. (2012). Boutique hotels: Technology, social media and green practices. Journal of Hospitality and Tourism Technology, 3(3), 211–225.

    Article  Google Scholar 

  • Kousha, K., & Thelwall, M. (2007). Google scholar citations and google Web/URL citations: A multi-discipline exploratory analysis. Journal of the American Society for Information Science and Technology, 58(7), 1055–1065.

    Article  Google Scholar 

  • Levy, S. E., & Park, S. Y. (2011). An analysis of CSR activities in the lodging industry. Journal of Hospitality and Tourism management, 18(1), 147–154.

    Article  Google Scholar 

  • Li, Y., Fang, S., & Huan, T. C. T. (2017). Consumer response to discontinuation of corporate social responsibility activities of hotels. International Journal of Hospitality Management, 64, 41–50.

    Article  Google Scholar 

  • Lin, S. S. (2016). Waste stream analysis of all-you-can-eat buffet restaurants in tourist hotels–the study of the influence of current restaurant practices on their foodservice waste. European Journal of Hospitality and Tourism Research, 4(3), 1–27.

    Google Scholar 

  • Lundgren, M. (1995). The White Collar Business’. Ecological Footprints: Technical Report-Institutionen foer Systemekologi, Stockholms Universitet (Sweden).

    Google Scholar 

  • Meehan, J., Meehan, K., & Richards, A. (2006). Corporate social responsibility: the 3C-SR model. International Journal of Social Economics, 33(5/6), 386–398.

    Article  Google Scholar 

  • Moyeen, A. (2018). CSR Management Strategies, Stakeholder Engagement and MNE Subsidiaries Efforts to Foster Sustainable Development. In The Goals of Sustainable Development (43–54). Springer, Singapore.

    Google Scholar 

  • Njite, D., Hancer, M., & Slevitch, L. (2011). Exploring corporate social responsibility: A managers’ perspective on how and why small independent hotels engage with their communities. Journal of Quality Assurance in Hospitality & Tourism, 12(3), 177–201.

    Article  Google Scholar 

  • Ponnan, R. (2013). Broadcasting and socially responsible rural tourism in Labuan. Malaysia. Worldwide Hospitality and Tourism Themes, 5(4), 398–411.

    Article  Google Scholar 

  • Radwan, H. R. I. (2015). The impact of corporate social responsibility on employees in the hotel sector. International Journal of Tourism & Hospitality Reviews, 2(1), 85–96.

    Google Scholar 

  • Robin, C. F., Pedroche, M. S. C., & Astorga, P. S. (2017). Revisiting green practices in the hotel industry: A comparison between mature and emerging destinations. Journal of Cleaner Production, 140, 1415–1428.

    Article  Google Scholar 

  • Rodriguez-Fernandez, M. (2016). Social responsibility and financial performance: The role of good corporate governance. BRQ Business Research Quarterly, 19(2), 137–151.

    Article  Google Scholar 

  • Rosalind Jenkins, N., & Karanikola, I. (2014). Do hotel companies communicate their environmental policies and practices more than independent hotels in Dubai, UAE? Worldwide Hospitality and Tourism Themes, 6(4), 362–380.

    Article  Google Scholar 

  • Sandve, A., & Øgaard, T. (2013). Understanding corporate social responsibility decisions: Testing a modified version of the theory of trying. Scandinavian Journal of Hospitality and Tourism, 13(3), 242–256.

    Article  Google Scholar 

  • Theodoulidis, B., Diaz, D., Crotto, F., & Rancati, E. (2017). Exploring corporate social responsibility and financial performance through stakeholder theory in the tourism industries. Tourism Management, 62, 173–188.

    Article  Google Scholar 

  • Tzschentke, N. A., Kirk, D., & Lynch, P. A. (2008). Going green: Decisional factors in small hospitality operations. International Journal of Hospitality Management, 27(1), 126–133.

    Article  Google Scholar 

  • UNWTO. (2015). UNWTO Tourism Highlights 20th Edition. World Tourism Organisation. www.e-unwto.org/doi/pdf/10.18111/9789284416899.

  • Wang, H., Tong, L., Takeuchi, R., & George, G. (2016). Corporate social responsibility: An overview and new research directions thematic issue on corporate social responsibility. Academy of Management Journal, 59(2), 534–544.

    Article  Google Scholar 

  • WBCSD (1999). Corporate Social Responsibility, World Business Council for Sustainable Development. Geneva. www.wbcsd.org.

  • Wood, D. J. (1991). Corporate social performance revisited. Academy of Management Review, 16(4), 691–718.

    Article  Google Scholar 

  • Xiao, H., & Smith, S. L. J. (2008). Knowledge impact an appraisal of tourism scholarship. Annals of Tourism Research, 35(1), 62–83.

    Article  Google Scholar 

  • Xiao, Q., Yoonjoung Heo, C., & Lee, S. (2017). How do consumers’ perceptions differ across dimensions of corporate social responsibility and hotel types? Journal of Travel & Tourism Marketing, 34(5), 694–707.

    Article  Google Scholar 

  • Yousuf, M., & Backer, E. (2015). A content analysis of Visiting Friends and Relatives (VFR) travel research. Journal of Hospitality and Tourism Management, 25, 1–10.

    Article  Google Scholar 

  • Zizka, L. (2017). The (mis) use of social media to communicate CSR in hospitality: Increasing stakeholders’(dis) engagement through social media. Journal of Hospitality and Tourism Technology, 8(1), 73–86.

    Article  Google Scholar 

  • Zu, L., & Song, L. (2009). Determinants of managerial values on corporate social responsibility: Evidence from China. Journal of Business Ethics, 88(4), 105–117.

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Abdul Moyeen .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2019 Springer Nature Singapore Pte Ltd.

About this chapter

Check for updates. Verify currency and authenticity via CrossMark

Cite this chapter

Moyeen, A., Kamal, S., Yousuf, M. (2019). A Content Analysis of CSR Research in Hotel Industry, 2006–2017. In: Crowther, D., Seifi, S., Wond, T. (eds) Responsibility and Governance. Approaches to Global Sustainability, Markets, and Governance. Springer, Singapore. https://doi.org/10.1007/978-981-13-1047-8_10

Download citation

Publish with us

Policies and ethics