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Restaurant Chains in China pp 109–126Cite as

Palgrave Macmillan

Conclusion and Discussion

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Abstract

This book constructs the authenticity-standardization framework. The cross-case analysis provided in this last chapter confirms that this framework can be used both by researchers and entrepreneurs to study or manage restaurant chains in a systematic way. Translocality enhances consumer needs for authenticity consumption, and authenticity turns out to be a dynamic concept under different consumption contexts. Other conclusions, contributions, and limitations of this book as well are presented in this chapter.

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Notes

  1. 1.

    Rao has written a paper in the field of Chinese traditional medical organizations based on the framework of authenticity–standardization.

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Authors and Affiliations

  1. School of Tourism Management, Sun Yat-sen University, Guangzhou, China

    Guojun Zeng

  2. Rotterdam School of Management, Erasmus University, Rotterdam, The Netherlands

    Henk J. de Vries & Frank M. Go

Authors
  1. Guojun Zeng
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  2. Henk J. de Vries
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  3. Frank M. Go
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Zeng, G., de Vries, H.J., Go, F.M. (2019). Conclusion and Discussion. In: Restaurant Chains in China. Palgrave Macmillan, Singapore. https://doi.org/10.1007/978-981-13-0986-1_8

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