Abstract
This chapter mainly discusses the data and features of Chinese cybercitizens, including their behavior and psychological characteristics; believes that the new media is challenging the theory of the “spiral of silence”; points out that Chinese cybercitizens have become popular; and studies on the unique “20 million phenomenon” in China and the “Matthew effect” of the attention of cybercitizens.
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Quoted from Zhang Guoliang: The Principles of Communication, p171, Shanghai: Fudan University Press, 1995.
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Kuang, W. (2018). Study of the Characteristics of New-Media Users. In: Social Media in China. Sociology, Media and Journalism in China. Palgrave Macmillan, Singapore. https://doi.org/10.1007/978-981-13-0914-4_4
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DOI: https://doi.org/10.1007/978-981-13-0914-4_4
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Publisher Name: Palgrave Macmillan, Singapore
Print ISBN: 978-981-13-0913-7
Online ISBN: 978-981-13-0914-4
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