Abstract
This chapter mainly studies the theoretical research models of new-media public opinion—the butterfly-effect model and the life-cycle theoretical model. The chapter also explores the application of the theoretical research models of new-media public opinion in China, which commonly include the diffusion of innovations theory, the technology acceptance model theory and the planned behavior theory.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Notes
- 1.
- 2.
See page 12 of Diffusion of Innovations by [US] Everett M. Rogers for Figs 3.1 and 3.2 and views.
- 3.
Martin Fishbein and Icek Ajzen, Predicting and Changing Behavior: The Reasoned Action Approach, Psychology Press, 2010, p.43. (Figs. 3.3 and 3.4 are from the book; the Chinese in Figs 3.3 and 3.4 is translated by this book’s author.)
- 4.
Martin Fishbein and Icek Ajzen, Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research, Addison-Wesley Publishing Company, 1975, p53.
- 5.
Czech writer Havel put forward “the power of the powerless,” cited from Seven Life Lessons of Chaos by [US] Briggs and [UK] Peat, Shanghai: Shanghai Scientific & Technical Publishers, 2008.
- 6.
Refer to A study of the characteristics and management of online public opinion supervision from perspective of chaos theory by Li Ruobing, available at www.people.com.cn/20091221.
- 7.
Refer to Psychological phenomena and analysis of different roles in network society by Wang Yifu and Shen Kejun, Journal of Huaiyin Teachers College (Social Sciences Edition), 2009(3).
- 8.
Refer to Ren Xianliang, The Guiding Art of the Public Opinion, Beijing: Xinhua Publishing House, 2010.
- 9.
Refer to The 25th China Statistical Report on Internet Development in China, China Internet Network Information Center, available at the website of China Internet Network Information Center.
- 10.
Refer to Jiao Dewu, Online agent setting and cybercitizens’ self-empowerment, Journal of Huainan Normal University, 2009(6).
- 11.
Refer to Hu Hanhan, Media building and generation of public fields—a study of “replies to news” business at 163.com, The Journalist Monthly, 2010(4).
- 12.
Refer to Yi Shenghua, Dissemination resonance of the new and the old media, PR Magazine, 2010(2).
- 13.
Gao Enxin: Topic construction and consensus mobilization of public events on the Internet—Exampled with several network public events, Journal of Publish Management, 2009(4).
Author information
Authors and Affiliations
Rights and permissions
Copyright information
© 2018 The Author(s)
About this chapter
Cite this chapter
Kuang, W. (2018). Theoretical Models for Studying New-Media Public Opinion. In: Social Media in China. Sociology, Media and Journalism in China. Palgrave Macmillan, Singapore. https://doi.org/10.1007/978-981-13-0914-4_3
Download citation
DOI: https://doi.org/10.1007/978-981-13-0914-4_3
Published:
Publisher Name: Palgrave Macmillan, Singapore
Print ISBN: 978-981-13-0913-7
Online ISBN: 978-981-13-0914-4
eBook Packages: Literature, Cultural and Media StudiesLiterature, Cultural and Media Studies (R0)