Abstract
At the end of this chapter, you should be able to:
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Define the terms competencies, capabilities and sustained competitive advantage
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Define the key elements of the VRIO framework
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Analyse how resources can be the basis for sustained competitive advantage
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Evaluate the role of SHRM practices in applying VRIO
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Key Questions and Learning Activities
Key Questions and Learning Activities
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Question. 1 Competing at a professional level requires you to offer something that is distinctive, inimitable and rare. Can you identify any aspects of your personal HR competency(ies) and capability(ies) that provide you with an advantage? If so, how might you try and apply these to a business setting?
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Question. 2 Thinking about your organisation’s resources and capabilities, analyse and identify the resources that are rare, valuable, inimitable and organised in a way that allows your firm a source of competitive advantage. What barriers do you think might preserve such an advantage?
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Question. 3 Thinking about your organisation’s resources and capabilities, analyse and identify the resources that is neither rare, nor valuable and are organised in a way that allows imitation and is a cause of competitive parity or disadvantage. What investments or acquisition of new resources might offer your firm some competitive advantage?
Learning Activity: Applying the RBV to Disneyland
Using the VRIO framework, analyse the key resources that allows Disneyland Resorts a source of competitive advantage. Ensure you discuss each of the four elements of the VRIO framework.
Glossary
- Capabilities 
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of an organisation can be viewed as the organisation’s ability to utilize its resource base in a way that it effectively and efficiently delivers on its business objectives. In short, it is those set of activities that a firm does very well. For such capabilities to be a source of competitive advantage, a firm must utilise these better than other firms.
- Competencies 
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can be defined as a set of knowledge, skills and abilities that are needed to successfully perform a set of tasks.
- Sustained Competitive advantage 
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is a firm’s ability to remain successful over a long period of time in relation to its competitive peer group through its resource and capability endowments
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Malik, A. (2018). SHRM & ER: The Resource-Based View. In: Malik, A. (eds) Strategic Human Resource Management and Employment Relations. Springer Texts in Business and Economics. Springer, Singapore. https://doi.org/10.1007/978-981-13-0399-9_4
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