Abstract
E-commerce gives chances to businesses of all sizes to compete globally. It opens the doors to new product, services, and creates opportunities. Though e-commerce was made possible 25 years ago, it is relatively new in Lao PDR. Merely 12.8% of firms owns website. Lao government’s recent development in infrastructure and policy, in conjunction with cooperative agreement with developed countries, presents a promising future for e-commerce. One key success factor for e-commerce is service quality. A high-quality website draws customer and leads to purchase. This study proposes an improvement to ES-QUAL, a framework for electronic service quality, to address missing quality dimensions and adaption for quality measurement of C2C websites in Lao PDR.
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Vilaysuk, B., Ramingwong, L., Ramingwong, S., Eiamkanitchart, N., Cosh, K. (2019). Measuring Quality of C2C E-Commerce Websites in Lao PDR. In: Bhatia, S., Tiwari, S., Mishra, K., Trivedi, M. (eds) Advances in Computer Communication and Computational Sciences. Advances in Intelligent Systems and Computing, vol 760. Springer, Singapore. https://doi.org/10.1007/978-981-13-0344-9_43
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