An Intelligent Fashion Replenishment System Based on Data Analytics and Expert Judgment

  • Roberta Sirovich
  • Giuseppe Craparotta
  • Elena Marocco
Part of the Springer Series in Fashion Business book series (SSFB)


Retail stock allocation is crucial but challenging. The authors developed an innovative solution, successfully tested in the context of high-end fashion: collaboration between artificial intelligence and human intuition. Each week, stores are assigned a budget based on current stock levels versus potential sales, and offered to “spend” this budget with an initial data-driven recommendation on which SKU/sizes order and release. Each store manager is then given a time window, so she can modify the proposal while respecting budget constraints; and finally, the artificial intelligence optimally allocates available stock to requests based on the expected likelihood of sale minus cost of logistics, subject to management-defined constraints. Our test showed how this system outperformed the control group of stores, relying on a traditional head office-driven allocation without direct human input. The retailer boosted sales, demand cover, and stock rotation performance: an estimated 1M EUR margin/month positive impact. Moreover, the new system improved store managers morale through non-monetary incentive-driven empowerment.


Retail Artificial intelligence Constrained optimization Forecasting Dynamic markets Innovation Luxury Fashion 



The authors gratefully acknowledge Evo Pricing for supporting this research.


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Copyright information

© Springer Nature Singapore Pte Ltd. 2018

Authors and Affiliations

  • Roberta Sirovich
    • 1
  • Giuseppe Craparotta
    • 1
  • Elena Marocco
    • 1
  1. 1.Department of MathematicsUniversity of TorinoTurinItaly

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