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Consumer Theory

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Microeconomic Theory

Part of the book series: Springer Texts in Business and Economics ((STBE))

Abstract

There are two distinct approaches to modeling individual behaviors. The first approach starts with preferences and proceeds to rationalizing the preferences and then showing the existence of a utility representation. The second approach is based on observations of individual choices and proceeds to reveal individual preferences with the aid of some consistency assumptions on individual preferences.

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Notes

  1. 1.

    The collective preferences of a group of rational consumers may not have such preferences at all.

  2. 2.

    For any two sets A and B, and any function f, we have

    \( f^{ - 1} \left( {A^{c} } \right) = \left[ {f^{ - 1} \left( A \right)} \right]^{c} ,\quad f^{ - 1} (A \cup B) = f^{ - 1} (A) \cup f^{ - 1} (B). \)

  3. 3.

    For example, if we believe that ordinary demand has the form \( x^{*} = Ap^{{a_{1} }} I^{{a_{2} }} \) with positive constants A, \( \alpha_{1} \) and \( \alpha_{2} , \) we can try to collect data on \( \left( {x^{*} ,p,I} \right) \) and use regression model \( \ln x^{*} = \alpha_{0} + \alpha_{1} \ln p + \alpha_{2} \ln I + \varepsilon \) to estimate the parameters \( \alpha_{0} , \alpha_{1} \) and \( \alpha_{2} . \)

  4. 4.

    The general duality is the equivalence between

    \( \begin{array}{*{20}c} {U = { \hbox{max} }\,u(x)} \\ {\,\,\,\,\,\,\,\,\,\,\,\,\,\,\,\,\,\,s.t.\,v(x) \le 0} \\ \end{array} \,\,\,\,\,\,\,\,\,\,\,{\text{and}}\,\,\,\,\,\,\,\,\,\begin{array}{*{20}c} {V = { \hbox{min} }\,v(x)} \\ {\,\,\,\,\,\,\,\,\,\,\,\,\,\,\,\,\,\,\,\,\,\,s.t.\,u(x) \ge 0,} \\ \end{array} \)

    for some arbitrary functions u and v. Since for our case we have a linear function \( v(x) = p \cdot x, \) we have stronger properties.

  5. 5.

    Essentially, the only requirement is that the compensated own price effect is negative.

  6. 6.

    To rule out trivial cases, we have to require the utility function to be at least locally nonsatiated.

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Correspondence to Susheng Wang .

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© 2018 Springer Nature Singapore Pte Ltd.

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Wang, S. (2018). Consumer Theory. In: Microeconomic Theory. Springer Texts in Business and Economics. Springer, Singapore. https://doi.org/10.1007/978-981-13-0041-7_2

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