A Prelude to Online Images to Persuade and Affect Emotions Relating to Social Movement

  • Mohd Firdauz Mohd Fathir
  • Ahmad Azran Awang
Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 739)


Images are deemed capable of winning the hearts and minds of the people thus the processes of social movement largely require visual interpretations of events in order to strengthen any particular objectives and aims. In the instance of social movements, images or photographs are used as part of the means to disseminate a notion, stimulate emotions, and to construct support and reassurance. In today’s era of entwined mobile devices and social networks, the researchers of social movements’ images are confronted with profound changes in the ways images contribute to the emergence and dynamics of social movement and civic engagement. This work is developed from a systematic analysis of past literatures in relation to image persuasiveness and media’s capacity to influence the people through images or photos. The authors believe that it is imperative to understand how consumers react to images in the marketing and manufacturing contexts therefore knowledge could be attained and thorough comprehension on how photographs serve to influence civic engagement among viewers in social movements’ settings could be completely realized simultaneously. Conclusively, this work proposes an exploratory research on emotional responses of images and feasible method to measure image elements that are capable to persuade and affect emotions of the masses, consequently inducing encouragement to participate in social movements.


Image Persuasion Emotion Media Social Movement 


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Copyright information

© Springer Nature Singapore Pte Ltd. 2018

Authors and Affiliations

  • Mohd Firdauz Mohd Fathir
    • 1
  • Ahmad Azran Awang
    • 2
  1. 1.Universiti Teknologi MARAKuala PilahMalaysia
  2. 2.Universiti Teknologi MARAShah AlamMalaysia

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