Brand Name Decision AI System

  • M. Nagamachi
  • Y. Matsubara
  • H. Maeda
  • T. Ohgama
Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 739)


The Brand Decision AI System (WIDIAS-III) was completed in 1992 and been used to decide a Brand Name of a product for the customers to feel joyful and motive to buy it. We first survey the mouth structure, which we utter words through, and built a words utterance fuzzy model. After survey a lot of words feeling by forty words scaling. Finally, we make an AI model a brand name to recognize any words by 40 words scaling system.


Kansei Engineering Brand decision system phonetics neural network 


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Copyright information

© Springer Nature Singapore Pte Ltd. 2018

Authors and Affiliations

  • M. Nagamachi
    • 1
  • Y. Matsubara
    • 2
  • H. Maeda
    • 3
  • T. Ohgama
    • 4
  1. 1.Hiroshima UniversityHiroshimaJapan
  2. 2.Hiroshima City UniversityHiroshimaJapan
  3. 3.Sumitomo EngineeringSingaporeSingapore
  4. 4.Paionia,CoPaoniaUSA

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