Abstract
Technical, functional, ergonomic and aesthetic perfection: luxury is in a perpetual pursuit of excellence. To achieve this goal, a product must satisfy not only objective defined requirements but also subjective consumer needs. It is called perceived quality. To master this subjectivity, we have put in place a process of objectification based on a Kansei Engineering approach. The study takes place in the Fine Watchmaking Maison. In this paper, the authors will investigate how to add new tools to increase watch-dial readability. This point appeared in previous customer surveys to be one of the most important perceived quality needs. Our methodology will use Kansei to assist in the watch-dial design process as a whole and to control its readability. Based on a state of the art, we will suggest a three-step Kansei experiment to define design recommendations for improving it. It is new and tailored to meet the specific needs of the company without involving many new resources. We wish to demonstrate that Kansei Engineering requires thought on its applicability, its relevance and its place in the design process in order to enrich it, where necessary, with the contribution of other sciences or disciplines. This study is the first step of a massive collaborative design methodology on perceived quality, integrating both sensory analysis and the Kansei engineering method into the fine watchmaking market.
The original version of this chapter was revised: For detailed information please see Erratum. The erratum to this chapter is available at https://doi.org/10.1007/978-981-10-8612-0_95
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Aoussat, A.: The new product design - A transverse approach. Journal of Engineering Design 11(4), 399 - 417 (2000).
Nagamachi, M.: Kansei engineering: a new ergonomic consumer-oriented technology for product development. International Journal of Industrial Ergonomics (1995).
Kotler, P., & Dubois, B.: Marketing Management. Paris: Publi-Union Editions (1997).
Bassereau, J. F.: Cahier des Charges Qualitatif Design, élaboration par le mécanisme des sens. Paris: Thèse de doctorat ENSAM, laboratoire CPI. (1995).
Bassereau, J. F., Bedran, C., Dessi, H., Duchamp, R., & Roussel, B.: L’ingénierie centrée sur l’homme. Paris: Ministère de l’industrie de la Poste et des Télécommunications. (1997).
Tassinari, R.: Pratique de l’analyse fonctionnelle. Dunod (1992).
Lai, A. W.: Consumer Values, Product Benefits and Customer Value: a Consumption Behavior Approach. NA - Advances in Consumer Research Volume 22, Frank R. Kardes and Mita Sujan, Provo, UT: Association for Consumer Research, 381-388 (1995).
Gallarza, M. G., Gil Saura, I., & Holbrook, M. B.: The value of value: Further excursions on the meaning and role of customer value. Journal of Consumer Behaviour, 10, 179 – 191 (2011).
Zeithaml, V. A.: Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence. Journal of Marketing 52 (3), 2 - 22 (1988).
Yoo, J., & Park, M.: Customer perceived value, satisfaction, and loyalty: The role of switching costs. Psychology and Marketing, 21 (10), 799-822 (1997).
Béranger, A.: Favoriser la création de nouveaux objets par les matériaux et les procédés au sein d’une maison traditionnelle à forte identité: le cas d’Hermes - Humanities and Social Sciences. Arts et Métiers ParisTech (2011).
Lacroix, C., & Jolibert, A.: Mediational role of perceived personal legacy value between consumer agentic generativity and attitudes/buying intentions toward luxury brands. Journal of Business Research (2017).
Rasoulifar, G.: Integrated Design Process of Branded Products. Chemical and Process Engineering. G-SCOP - Laboratoire des sciences pour la conception, l’optimisation (2016).
Blumenthal, D.: Contribution à la caractérisation de produits complexes non anonymes - application à l’évaluation du confort de l’habitacle avant des véhicules automobiles. Sciences de l’ingenieur [physics]. Ecole Nationale Superieure des Industries Alimentaires (ENSIA); Science de l’aliment (2001).
ISO 13299:2016. (n.d.). Analyse sensorielle – Méthodologie – Directives générales pour l’établissement d’un profil sensoriel
Strizver, I.: Type Rules! The Designer’s Guide to Professional Typography. John Wiley & Sons (2006).
Scharff, L. F., & Ahumada, A.: Contrast measures for predicting text readability. Proceedings of SPIE - The International Society for Optical Engineering, Paper 46 (2003).
Scharff, L. F., & Ahumada, A. Contrast Polarity in Letter Identification. Journal of Vision, (2008).
Sieffermann, J.-M. Étude comparative de méthodes descriptives en analyse sensorielle. Application à l’évaluation de l’efficacité du profil sensoriel libre 229 p. Massy, France: Th. Doct, (1995).
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2018 Springer Nature Singapore Pte Ltd.
About this paper
Cite this paper
Avanzini, C., Mantelet, F., Aoussat, A., Jeanningros, F., Bouchard, C. (2018). Evaluating Perceived Quality through Sensory Evaluation in the Development Process of New Products: A Case Study of Luxury Market. In: Lokman, A., Yamanaka, T., Lévy, P., Chen, K., Koyama, S. (eds) Proceedings of the 7th International Conference on Kansei Engineering and Emotion Research 2018. KEER 2018. Advances in Intelligent Systems and Computing, vol 739. Springer, Singapore. https://doi.org/10.1007/978-981-10-8612-0_40
Download citation
DOI: https://doi.org/10.1007/978-981-10-8612-0_40
Published:
Publisher Name: Springer, Singapore
Print ISBN: 978-981-10-8611-3
Online ISBN: 978-981-10-8612-0
eBook Packages: EngineeringEngineering (R0)