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International Conference on Kansei Engineering & Emotion Research

KEER 2018: Proceedings of the 7th International Conference on Kansei Engineering and Emotion Research 2018 pp 129–139Cite as

Gastrodiplomacy: Psychological Persuasion via National Cuisine

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Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 739))

Abstract.

By targeting the public, especially the foreigners, public diplomacy has been practicing cunning programs to influence the public and to hold up national foreign policy in various matters. Gastrodiplomacy is a practice of sharing a nation’s culture through food. As a multiracial nation, Malaysia has its own potential of developing its soft power tool through national cuisine. The Government of Malaysia took complete action in cultivating Malaysia’s Gastrodiplomacy activities. The approach has become a soft power and creates tremendous opportunities for Malaysia develop its own nation brand.

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Author information

Authors and Affiliations

  1. Universiti Teknologi MARA, 40450, Shah Alam, Selangor, Malaysia

    Fatin Mahirah Solleh

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  1. Fatin Mahirah Solleh
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Correspondence to Fatin Mahirah Solleh .

Editor information

Editors and Affiliations

  1. Faculty of Computer and Mathematical Sciences, Universiti Teknologi MARA, Shah Alam, Selangor, Malaysia

    Anitawati Mohd Lokman

  2. Faculty of Art and Design, University of Tsukuba, Tsukuba, Ibaraki, Japan

    Toshimasa Yamanaka

  3. Department of Industrial Design, Eindhoven University of Technology, Eindhoven, The Netherlands

    Pierre Lévy

  4. College of Communication and Design, I-Shou University, Kaohsiung, Kao-hsiung, Taiwan

    Kuohsiang Chen

  5. School of Art and Design, University of Tsukuba, Tsukuba, Ibaraki, Japan

    Shinichi Koyama

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Solleh, F.M. (2018). Gastrodiplomacy: Psychological Persuasion via National Cuisine. In: Lokman, A., Yamanaka, T., Lévy, P., Chen, K., Koyama, S. (eds) Proceedings of the 7th International Conference on Kansei Engineering and Emotion Research 2018. KEER 2018. Advances in Intelligent Systems and Computing, vol 739. Springer, Singapore. https://doi.org/10.1007/978-981-10-8612-0_15

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  • DOI: https://doi.org/10.1007/978-981-10-8612-0_15

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  • Publisher Name: Springer, Singapore

  • Print ISBN: 978-981-10-8611-3

  • Online ISBN: 978-981-10-8612-0

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