“Stranger in Foreign Lands”: Exploring Chinese Post-1980s Tourists’ Safety Concerns and Coping Strategies in Adventure Tourism
Chinese Post-1980s tourists are increasingly engaging in adventure tourism activities in their outbound travel. As strangers in foreign lands, this chapter explores their safety concerns and coping strategies in undertaking long-distance trekking by employing a netnography approach. By closely identifying a series of safety concerns that Chinese Post-1980s encountered, it establishes a holistic framework outlining a range of successful coping strategies. In particular, it highlights the process that Chinese Post-1980s develop their coping strategies. This study calls for a synergy between tourists, tourism service providers and destination organizations so as to enhance safe and enjoyable adventure tourism experiences among Chinese Post-1980s tourists.
KeywordsChinese Post-1980s Netnography Safety concerns Coping strategies
This research is supported by an Australian Government Research Training Program Scholarship. The author would like to express his great appreciation to Matthew McDonald for his assistance in editing this chapter.
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