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Attitudes Toward Technology, Digital Activities, and Use of Internet Shopping Features Among Chinese and US College Students

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Chinese Consumers and the Fashion Market

Part of the book series: Springer Series in Fashion Business ((SSFB))

Abstract

The purpose of this study was to examine how attitudes toward technology (ATT), habitual use of digital activities, and frequency of use of internet shopping features differ among male and female Chinese and US college students. Participants were 114 male, 92 female students from a Midwestern US university and 100 male, 93 female students from Lanzhou University in China. Results revealed that US and Chinese students shared some attitudes and behaviors (positive ATT, use of internet shopping features) but differed in others (negative and anxious/dependent ATT, habitual use of digital activities). US (vs. Chinese) students indicated more habitual use of all digital activities. Men and women did not differ in positive or negative ATT but women indicated greater anxiety/dependence on technology than men did. Women indicated more habitual use of total digital activities, social media, and smartphone than men. Implications for Chinese consumers and the fashion market are provided.

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Author information

Authors and Affiliations

  1. Fashion Design and Merchandising, Southern Illinois University, 311 Quigley Hall, Carbondale, IL, 62901, USA

    Jane E. Workman & Seung-Hee Lee

Authors
  1. Jane E. Workman
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  2. Seung-Hee Lee
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Correspondence to Jane E. Workman .

Editor information

Editors and Affiliations

  1. North Carolina State University, Raleigh, North Carolina, USA

    Yingjiao Xu

  2. Washington State University, Pullman, Washington, USA

    Ting Chi

  3. The University of North Carolina, Greensboro, North Carolina, USA

    Jin Su

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Workman, J.E., Lee, SH. (2018). Attitudes Toward Technology, Digital Activities, and Use of Internet Shopping Features Among Chinese and US College Students. In: Xu, Y., Chi, T., Su, J. (eds) Chinese Consumers and the Fashion Market. Springer Series in Fashion Business. Springer, Singapore. https://doi.org/10.1007/978-981-10-8429-4_4

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