Creating the City Destination of the Future: The Case of Smart Seoul

  • Ulrike Gretzel
  • Juyeon Ham
  • Chulmo Koo
Part of the Perspectives on Asian Tourism book series (PAT)


Smart tourism development has become a major focus for many destinations across the world, and particularly in Asia, as it promises competitive advantages by increasing efficiency, fostering sustainability, and enhancing tourism experiences. However, smart tourism development is complex and many destinations are struggling to successfully implement it. This chapter describes various smart tourism initiatives under way in Seoul to illustrate the many layers of smart tourism development and establish the destination as one of the leaders in smart tourism.


Smart city Destination management Internet of Things (IoT) Mobile technology Enhanced tourism experience 



This work was supported by the Ministry of Education of the Republic of Korea and the National Research Foundation of Korea [NRF-2016S1A3A2925146].


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Copyright information

© Springer Nature Singapore Pte Ltd. 2018

Authors and Affiliations

  1. 1.University of Southern CaliforniaLos AngelesUSA
  2. 2.Kyung Hee UniversitySeoulSouth Korea

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