Asian Destinations: Perspectives on Planning, Management, and Marketing

Wang, Ying; Shakeela, Aishath; Kwek, Anna; Khoo-Lattimore, Catheryn

doi:10.1007/978-981-10-8426-3_1

Ying Wang⁷,
Aishath Shakeela⁷,
Anna Kwek⁷ &
…
Catheryn Khoo-Lattimore⁷

Part of the book series: Perspectives on Asian Tourism ((PAT))

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2 Citations

Abstract

Tourism in Asia has experienced healthy growth in the last few years and is projected to grow at a rate above the world’s average. While there has been an increasing scholarly interest in Asian tourism activities and development, existing academic knowledge on managing Asian tourism destinations is highly fragmented. A cursory examination of literature suggests three main themes of destination literature: Planning, Management, and Marketing. Accordingly, we organized the chapters into these three core categories. For each of the three themes, we provide a brief evaluation of the current literature with a specific focus on Asian destinations and a summary of chapters addressing the theme. The chapter concludes with a call for further effort into several under-explored research areas.

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Griffith University, Nathan, QLD, Australia
Ying Wang, Aishath Shakeela, Anna Kwek & Catheryn Khoo-Lattimore

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Griffith University, Southport, Queensland, Australia
Ying Wang
Department of Tourism, Sport and Hotel Management, Griffith University, Southport, Queensland, Australia
Aishath Shakeela
Griffith University, Southport, Queensland, Australia
Anna Kwek
Griffith University, Nathan, Queensland, Australia
Catheryn Khoo-Lattimore

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Wang, Y., Shakeela, A., Kwek, A., Khoo-Lattimore, C. (2018). Asian Destinations: Perspectives on Planning, Management, and Marketing. In: Wang, Y., Shakeela, A., Kwek, A., Khoo-Lattimore, C. (eds) Managing Asian Destinations. Perspectives on Asian Tourism. Springer, Singapore. https://doi.org/10.1007/978-981-10-8426-3_1

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DOI: https://doi.org/10.1007/978-981-10-8426-3_1
Published: 05 April 2018
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