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Asian Destinations: Perspectives on Planning, Management, and Marketing

  • Ying Wang
  • Aishath Shakeela
  • Anna Kwek
  • Catheryn Khoo-Lattimore
Chapter
Part of the Perspectives on Asian Tourism book series (PAT)

Abstract

Tourism in Asia has experienced healthy growth in the last few years and is projected to grow at a rate above the world’s average. While there has been an increasing scholarly interest in Asian tourism activities and development, existing academic knowledge on managing Asian tourism destinations is highly fragmented. A cursory examination of literature suggests three main themes of destination literature: Planning, Management, and Marketing. Accordingly, we organized the chapters into these three core categories. For each of the three themes, we provide a brief evaluation of the current literature with a specific focus on Asian destinations and a summary of chapters addressing the theme. The chapter concludes with a call for further effort into several under-explored research areas.

Keywords

Asian tourism Planning Management Marketing Tourism futures Review 

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Copyright information

© Springer Nature Singapore Pte Ltd. 2018

Authors and Affiliations

  • Ying Wang
    • 1
  • Aishath Shakeela
    • 1
  • Anna Kwek
    • 1
  • Catheryn Khoo-Lattimore
    • 1
  1. 1.Griffith UniversityNathanAustralia

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