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Ethnic Reunions in Tourism: The Route to Roots

  • Eunice Tan
  • Barkathunnisha Abu Bakar
Chapter
Part of the Perspectives on Asian Tourism book series (PAT)

Abstract

Today’s tourists are seeking connectedness, intimacies and meaning in their tourism lived experiences and desire the need to feel rather than merely gaze. Ethnic reunions refer to tourists’ affinity for travel to the cultural regions where their ancestors originated from. This exploratory study is a thematic investigation into the phenomenon of ethnic reunions within the context of homecoming for Asian migrants. Specifically, it explores the pre-, during and post-travel phases of second- and third-generation Asians seeking ethnic identities and cultural affinities during travels back to their ancestral lands in Asia. A deeper understanding of the link between tourists’ genealogical makeup, destination experiences sought and travel decision-making can be valuable in future research to understand tourists’ travel motivations for tourism planning and marketing within this unexplored tourist segment.

Keywords

Diaspora Ethnic reunions Roots tourism Ancestral tourism Cultural identity Ethnic identity 

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Copyright information

© Springer Nature Singapore Pte Ltd. 2018

Authors and Affiliations

  1. 1.School of ArtsMurdoch UniversityPerthAustralia

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