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Study on the Relation Between Smartphone Icons with Negative Emotion and Color Influence Factors

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Applied Sciences in Graphic Communication and Packaging

Part of the book series: Lecture Notes in Electrical Engineering ((LNEE,volume 477))

Abstract

Emotion design for the user interface, especially the user interface of smartphones, directly affects user interaction, and is influencing the future of design development. Negative emotions are negative emotional experience in psychology, such as fear, sadness and anger. However, few researches on smartphone icons with negative emotion are proposed. In this study, questionnaire, frequency analysis and multiple regression analysis were utilized to analyze the relation between smartphone icons with negative emotion and the specific role of four color influence factors: memory color, visual comfort, color saturation and color image, on emotional arousal. The outcome suggests the particular design focus and design principle on smartphone icons with different types of negative emotion.

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Acknowledgements

This research was supported by the Zhejiang Provincial Natural Science Foundation of China (Grant No. LQ14E050010), and the Social Science and Humanity on Young Fund of the Ministry of Education (Grant No.16YJC760047).

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Song, Y., Wang, Q., Shi, Y. (2018). Study on the Relation Between Smartphone Icons with Negative Emotion and Color Influence Factors. In: Zhao, P., Ouyang, Y., Xu, M., Yang, L., Ren, Y. (eds) Applied Sciences in Graphic Communication and Packaging. Lecture Notes in Electrical Engineering, vol 477. Springer, Singapore. https://doi.org/10.1007/978-981-10-7629-9_3

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  • DOI: https://doi.org/10.1007/978-981-10-7629-9_3

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  • Publisher Name: Springer, Singapore

  • Print ISBN: 978-981-10-7628-2

  • Online ISBN: 978-981-10-7629-9

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