Skip to main content
SpringerLink
Log in

Impact of the Selection of a Communication Tool on the Effectiveness of Media Outputs About the Results of Science and Research

  • Conference paper
  • First Online:
Book cover Advances in Computer Science and Ubiquitous Computing (CUTE 2017, CSA 2017)

Part of the book series: Lecture Notes in Electrical Engineering ((LNEE,volume 474))

  • 216 Accesses

Abstract

Currently, media have a significant impact on the provision of information for population. They can have both a positive and negative opinion effect on different kinds of activities, including those of scientific and research institutions. The purpose of this article is to examine the impact of the selection of a communication tool on the effectiveness of media outputs about the results of science and research. This was done with the methods of a literature review and a field observation. The findings indicate that the most effective tool seems to be a personal lobbying - direct meetings with the journalists. On the contrary, the least effective tool is then a press release.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 259.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 329.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 329.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  1. Giordani, A., Sadler, C., Celemin, L.F.: Communication and impact through targeted channels and media. Trends Food Sci. Technol. 57, 311–315 (2016)

    Article  Google Scholar 

  2. Pfetsch, A.R.B.: International Encyclopedia of the Social & Behavioral Sciences, 2nd edn. (2015)

    Google Scholar 

  3. Heathm, R.: Encyclopedia of Public Relations. Sage Reference, Thousand Oaks (2005)

    Book  Google Scholar 

  4. Ftorek, J.: Public relations jako ovlivnovani mineni. [Public relations as a tool of influencing the public opinion.], 2nd edn. Grada Publishing, Praha (2009)

    Google Scholar 

Download references

Acknowledgments

This work was supported by Excellence project 2017 and SPEV project run at the Faculty of Informatics and Management of the University of Hradec Kralove in the Czech Republic.

Author information

Authors and Affiliations

  1. University of Hradec Kralove, Hradec Kralove, Czech Republic

    Zuzana Bouckova & Blanka Klimova

Authors
  1. Zuzana Bouckova
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Blanka Klimova
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Blanka Klimova .

Editor information

Editors and Affiliations

  1. Department of Computer Science and Engineering, Seoul University of Science and Technology, Seoul, Korea (Republic of)

    James J. Park

  2. Department of Business Science, University of Salerno, Salerno, Italy

    Vincenzo Loia

  3. Department of Multimedia Engineering, Dongguk University, Seoul, Soul-t’ukpyolsi, Korea (Republic of)

    Gangman Yi

  4. Department of Multimedia Engineering, Dongguk University, Seoul, Soul-t’ukpyolsi, Korea (Republic of)

    Yunsick Sung

Rights and permissions

Reprints and permissions

Copyright information

© 2018 Springer Nature Singapore Pte Ltd.

About this paper

Check for updates. Verify currency and authenticity via CrossMark

Cite this paper

Bouckova, Z., Klimova, B. (2018). Impact of the Selection of a Communication Tool on the Effectiveness of Media Outputs About the Results of Science and Research. In: Park, J., Loia, V., Yi, G., Sung, Y. (eds) Advances in Computer Science and Ubiquitous Computing. CUTE CSA 2017 2017. Lecture Notes in Electrical Engineering, vol 474. Springer, Singapore. https://doi.org/10.1007/978-981-10-7605-3_47

Download citation

  • DOI: https://doi.org/10.1007/978-981-10-7605-3_47

  • Published:

  • Publisher Name: Springer, Singapore

  • Print ISBN: 978-981-10-7604-6

  • Online ISBN: 978-981-10-7605-3

  • eBook Packages: EngineeringEngineering (R0)

Publish with us

Policies and ethics

Search

Navigation