Writing the Case Study

  • June Gwee


This chapter is a compilation of four common types of case studies: the process case, ethics case, strategy case and comparative case. The author describes the underlying structure of each of these case studies and demonstrates how function, form and craft are combined. The author also explains the multimedia case study and what makes a star case study. Case writers can model their case studies after each of these examples and customise them according to the required purpose and subject matter.

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© The Author(s) 2018

Authors and Affiliations

  • June Gwee
    • 1
  1. 1.Asian Business Case Centre, College of Business (Nanyang Business School)Nanyang Technological UniversitySingaporeSingapore

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