The Writer’s Compass

  • June Gwee


In this chapter, the author describes the Writer’s Compass, which is a tool to direct case writers on the case writing process. The Writer’s Compass is used to help them remember the six unique but interrelated activities that are needed to write a case study. These are identify angle, develop case concept plan, research and analyse, write, review and refine, and publish and launch. Conceptualised as the six poles of a writer’s compass, the author explains the importance of each of these activities and how case writers can go about writing their own case studies using this compass.

Copyright information

© The Author(s) 2018

Authors and Affiliations

  • June Gwee
    • 1
  1. 1.Asian Business Case Centre, College of Business (Nanyang Business School)Nanyang Technological UniversitySingaporeSingapore

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